Dissertation

PRESS RELEASE
Before any other consumer engagement with the brand, Marble will send out samples of
their subscription boxes to relevant press and bloggers. Carefully selected groups will be
sent a ‘Mystery Box’ from Marble; including age-appropriate blogs such as, ‘The Woman’s
Room Blog’ and ‘Henpicked’, as well as publications that the consumer reads, such as The
Guardian, The Independent and The Sunday Time Style supplement . This will generate a
conversation around the mysterious Marble and the associated brands.
[Fig 64] Subscription Box (2016).
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