Dissertation

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THE FIRST YEAR 1ST MONTH 2ND MONTH 3RD MONTH 4TH MONTH 5TH MONTH 6TH MONTH Social Media Launch Press Release to Bloggers and beauty writers Website Launch Outdoor Adverts Pre-Launch Press Event App Release Launch Event Store Opening Loyalty Scheme 72
7TH MONTH 8TH MONTH 9TH MONTH 10TH MONTH 11TH MONTH 12TH MONTH Outdoor Print Adverts Magazine Print Adverts Subscription Boxes Radio Adverts Pop Up Store in New Location TV/Traditional Marketing 73
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MARBLE A PERSONALISED BEAUTY PLATFO
Page 5 and 6:
PART TWO: This is Marble Page 60 -
Page 7 and 8:
[Fig 3] Black and White Marble (201
Page 9 and 10:
acetate pg 1 9
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11
Page 13 and 14:
INTRODUCTION The retail landscape i
Page 15 and 16:
THE STRENGTH OF ONLINE RETAIL 15
Page 17 and 18:
“Even by 2019 the majority of ret
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eleased Prime Music (Gayles, C. 201
Page 21 and 22: THE RELEVANCE OF IN-STORE EXPERIENC
Page 23 and 24: The digital age has also spawned a
Page 25 and 26: [Fig 25] Topshop x Inition (2014).
Page 27 and 28: THE RISE OF HYPER- PERSONALISATION
Page 29 and 30: Those that identified the personali
Page 31 and 32: NEW AND EMERGING TECHNOLOGIES 31
Page 33 and 34: “creatives are becoming secondar
Page 35 and 36: THE INVISIBLE CONSUMER 35
Page 37 and 38: Many of today’s consumers are con
Page 39 and 40: As demonstrated below, the cosmetic
Page 41 and 42: THE NEW MIDDLE AGE 41
Page 43 and 44: A new personalised beauty platform
Page 45 and 46: THE LADY THAT LUNCHES 45
Page 47 and 48: THE INNOCENT [Fig 45] Innocent (201
Page 49 and 50: “Nearly a third (31%) of younger
Page 51 and 52: THE BIG IDEA 51
Page 53 and 54: “Creatives are becoming secondary
Page 55 and 56: Honing in on women aged 45 to 60, t
Page 57 and 58: acetate pg 2 57
Page 59 and 60: 59
Page 61 and 62: Marble is a personalised beauty pla
Page 63 and 64: THE BRANDING 63
Page 65 and 66: [Fig 55] Logo (2016). [Fig 56] Mood
Page 67 and 68: THE CONSUMER INSIGHT 67
Page 69 and 70: DAY-IN-THE-LIFE For data and inform
Page 71: THE M A R K E T I N G TIMELINE 71
Page 75 and 76: THE FIRST PHASE 75
Page 77 and 78: FACEBOOK LAUNCH [Fig 63] Facebook M
Page 79 and 80: [Fig 65] The Sunday Time Style Maga
Page 81 and 82: OUTDOOR ADS 81
Page 83 and 84: WEBSITE [Fig 72] Website Mockup 3 (
Page 85 and 86: THE SECOND PHASE 85
Page 87 and 88: LAUNCH EVENTS [Fig 76] Black Forest
Page 89 and 90: THE THIRD PHASE 89
Page 91 and 92: THE STORE [Fig 79] Store Mockup (20
Page 93 and 94: THE FOURTH PHASE 93
Page 95 and 96: [Fig 83] Print Ad Mock Up (2016). 9
Page 97 and 98: THE FIFTH PHASE 97
Page 99 and 100: 4TH YEAR Mainstream TV and radio ad
Page 103 and 104: 103
Page 105 and 106: 12th Jan 2016. Inition. (2014). Vir
Page 107 and 108: Woods, A. (2012). Revolution: Hyper
Page 109 and 110: [Fig 14] Amazon Book Store (2015).
Page 111 and 112: The Big Idea [Fig 47] Black and Whi
Page 113 and 114: shop]. Part Three Divider [Fig 85]
Page 117 and 118: 117
Page 119 and 120: Bryant, K. (2015). NYX Cosmetics La
Page 121 and 122: www.psfk.com/2016/03/acmi-australia
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Kleiman, R. (2016). McDonald’s Tr
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Puri, R. (2014). How mobile is brid
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Wainwright, O. (2015). Lift-off! My
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page/1. Last accessed 11th Apr 2016
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TELEVISION PROGRAMS, FILMS AND DOCU
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WEBSITES Apple UK. http://www.apple
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