Dissertation
A self-devised dissertation and final year project focused on providing a personalised beauty platform for women over 45.
A self-devised dissertation and final year project focused on providing a personalised beauty platform for women over 45.
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
KEY INSIGHTS<br />
“[The] vast<br />
majority of<br />
retail revenues<br />
today still<br />
occur in the<br />
offline world”<br />
(Duryee, T. 2014)<br />
“When it comes<br />
to true customer<br />
engagement, the<br />
term ‘phygital’<br />
sums up where<br />
marketing is<br />
going”<br />
(Cooke, J. 2011)<br />
“Customers<br />
want to be<br />
treated as<br />
individuals”<br />
(Woods, A. 2012)<br />
52
Change language