Dissertation

[Fig 68] Deathtoknocko (2001). [Fig 17] Black and White Marble (2016).
[Fig 18] Internet Dream (1994).
[Fig 19] Substrat 34 I (2007).
The dawn of the digital age has not only driven online and mobile
shopping, but it has also driven a new age of consumer needs and
expectations. Born out of a lifestyle saturated by technology, ‘Generation
Impatient’ presents retail brands with many new challenges. A recent
survey found that Brits as a whole “have become more impatient in the
last five years” and a third claimed to have “no patience at all” (Stylist.
2015). This growing wave of impatience has significant implications when
it comes to brand-consumer relationships; resulting in dynamic changes
around the increasingly technological interface between consumers and
brands. Not only does consumer impatient drive outside-the-box thinking
in terms of quick and engaging marketing strategies, but it also forces
changes within the retail environment. Brands need to enhance their instore
experiences in order to attract the impatient consumer; this is where
blended offline and online retail environments can help brands generate
real, engaging experiences and create stories.
[Fig 20] Poemfield No. 1 (1967). [Fig 21] Loading (2007).
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