Dissertation

More documents

Recommendations

Info

years-creative-facebook-campaigns/. Last accessed 15th Apr 2016. Daykin, J. (2015). Personalised marketing at scale is the next big thing in digital. Available: http:// www.theguardian.com/media-network/2015/mar/19/personalised-marketing-digital-future. Last accessed 26th Jan 2016. Delaney, E. (2014). Nostalgia Marketing: Harnessing the Power of the Past. Available: http://blog. hubspot.com/marketing/nostalgia-marketing#sm.0000ythgky86gem5qfg2389ok6zqi. Last accessed 1st May 2016. Dredge, S. (2014). Oculus Rift – 10 reasons why all eyes are back on virtual reality. Available: http://www.theguardian.com/technology/2014/mar/31/oculus-rift-facebook-virtual-reality. Last accessed 24th Jan 2016. Duckett, S. (2014). DIGITAL IS KEY TO BEAUTY INDUSTRY. Available: http://raconteur.net/lifestyle/ digital-is-key-to-beauty-industry. Last accessed 4th Jan 2016. Dunavant, C. (2015). Serving the impatient consumer with a new breed of QoE. Available: http:// pr.news.csgi.com/news/serving-impatient-consumer-new-breed-qoe. Last accessed 20th Feb 2016. Dunsby, M. (2015). The secrets behind graze.com’s amazing growth. Available: http://startups. co.uk/the-secrets-to-graze-coms-success/. Last accessed 6th Jan 2016. Duryee, T. (2014). Amazon slated to open pop-up retail store in upscale San Francisco mall. Available: http://www.geekwire.com/2014/amazon-slated-open-retail-store-next-week-san-francisco/. Last accessed 10th Jan 2016. Dwoskin, E and Rusli, E M. (2015). The Technology that Unmasks Your Hidden Emotions. Available: http://www.wsj.com/articles/startups-see-your-face-unmask-your-emotions-1422472398. Last accessed 24th Jan 2016. Ehrenkranz, M. (2016). PSA: It’s Time for an Affordable Augmented Reality Device. Available: http:// www.psfk.com/2016/03/affordable-augmented-reality-device-polylens-diy.html?utm_source=PS- FK+Newsletter&utm_campaign=f121ac8a31-Daily%3A+%2A%7CRSSITEM%3ADATE%7C%2A&utm_ medium=email&utm_term=0_16a. Last accessed 10th Mar 2016. Falls, J. (2012). The Reality of the Impatient Customer. Available: https://www.socialmediaexplorer. com/digital-marketing/the-reality-of-the-impatient-customer/. Last accessed 20th Feb 2016. Faulkner, R. (2012). House of Fraser to launch Mary Portas handbags.Available: http://www.drapersonline.com/house-of-fraser-to-launch-mary-portas-handbags/5039456.fullarticle. Last accessed 10th Apr 2016. Firth, P and Buchanan, V. (2015). NO_THING. Available: https://www.lsnglobal.com/innovate/article/18181/no-thing. Last accessed 15th Feb 2016. Fisher, A. (2015). 11 MUST-HAVE BEAUTY APPS. Available: http://www.harpersbazaar.com/culture/ features/a2701/best-beauty-apps/. Last accessed 26th Jan 2016. Fryer, M. (2014). Snowballiing: a Social Media Brand Identity Strategy.Available: https://howtobuildabrand.org/branding/social-media-snowball-effect/. Last accessed 15th Apr 2016. Gates, B. (2011). The Power of the Natural User Interface. Available: https://www.gatesnotes.com/ About-Bill-Gates/The-Power-of-the-Natural-User-Interface. Last accessed 18th Jan 2016. Gayles, C. (2014). Amazon launches Prime streaming music service. Available: http://money.cnn. com/2014/06/12/technology/enterprise/amazon-prime-music/. Last accessed 10th Jan 2016. Gaynor, E. (2015). This Brand-New Beauty Product Is Going to Sell Out Faster Than All The Naked Palettes Combined. Available: http://www.teenvogue.com/story/pat-mcgrath-gold-001-productlaunch. Last accessed 13th Nov 2015. Guardian. (2016). Audience Takes Center Stage in Virtual Reality Dance Film. Available: http:// 120
www.psfk.com/2016/03/acmi-australian-centre-for-the-moving-image-virtual-reality-dance-film. html?utm_source=PSFK+Newsletter&utm_campaign=f38e1deb61-Daily%3A+%2A%7CRSSITEM%3A- DATE%7C%2A&utm_mediu. Last accessed 10th Mar 2016. Hancock, L. (2015). DIGITAL PERFUMES: WHY THE FUTURE OF FRAGRANCE IS SOCIAL. Available: https://www.lsnglobal.com/column/article/18094/digital-perfumes-why-the-future-of-fragrance-is-social. Last accessed 26th Jan 2016. Hartley, A. (2010). Microsoft: Xbox Kinect release date 10 November. Available: http://www.techradar.com/news/gaming/microsoft-xbox-kinect-release-date-10-november-710465. Last accessed 12th Jan 2016. Hathaway, S. (2015). Are beacons yesterday’s retail technology?. Available: http://www.marketingmagazine.co.uk/article/1351144/beacons-yesterdays-retail-technology. Last accessed 26th Jan 2016. Hawes, A. (2013). 5 Fantastic Facebook Marketing Campaigns.Available: http://oursocialtimes. com/5-fantastic-facebook-campaigns/. Last accessed 11th Apr 2016. Hill, K. (2014). Ex-Facebook Data Scientist: Every Facebook User Is Part Of An Experiment At Some Point. Available: http://www.forbes.com/sites/kashmirhill/2014/07/07/ex-facebook-data-scientist-every-facebook-user-is-part-of-an-experiment-at-some-point/#251fb186e0b8. Last accessed 15th Mar 2016. Hinchcliffe, D. (2011). How social media and big data will unleash what we know. Available: http:// www.zdnet.com/article/how-social-media-and-big-data-will-unleash-what-we-know/. Last accessed 26th Jan 2016. Hooton, S. (2014). ‘Impatience Index’ shows digital consumers expect responses in 10 minutes. Available: https://www.the-gma.com/impatience-index-shows-digital-consumers-expect-responses-in-10-minutes. Last accessed 20th Feb 2016. Howarth, D. (2014). Selfridges’ Fragrance Lab attempts to distill your character into a scent. Available: http://www.dezeen.com/2014/05/02/selfridges-fragrance-lab-distill-your-character-into-a-scent/. Last accessed 26th Jan 2016. Hutchings, E. (2016). Timberland’s NYC Store Hands Shoppers a Digital Cart. Available: http://www. psfk.com/2016/03/timberland-nyc-store-digitally-connected-retail.html?utm_source=PSFK+Newsletter&utm_campaign=da428642bc-Retail%3A+%2A%7CRSSITEM%3ADATE%7C%2A&utm_medium=email&utm_term=0_16a. Last accessed 10th Mar 2016. Inition. (2014). Virtual Reality Catwalk Show for Topshop. Available: https://www.inition.co.uk/case_ study/virtual-reality-catwalk-show-topshop/. Last accessed 18th Feb 2016. InStyle Staff. (2013). Editor-Tested: Sephora’s Pantone Color IQ Tool Gave Us A Perfect Foundation Match. Available: http://www.instyle.com/news/editor-tested-sephoras-pantone-color-iq-tool-gaveus-perfect-foundation-match. Last accessed 26th Jan 2016. Jackson, J. (2015). New York Times links with Google for VR project. Available: http://www.theguardian.com/media/2015/oct/20/new-york-times-google-nyt-vr-cardboard-virtual-reality. Last accessed 26th Jan 2016. Janine, (2016). DIOR PARTNERS WITH KOREAN BEAUTY COMPANY. Imabeautygeek.com. Available: http://imabeautygeek.com/2015/06/19/dior-amore-pacific-partnership-to-develop-cushion-makeup/. Last accessed 3rd Mar 2016. Jones, K. (2015). Kita Skincare: The Innovative New Beauty Brand To Know About. Available: http:// www.huffingtonpost.co.uk/2015/01/20/kita-skincare-the-innovative-new-beauty-brand-to-knowabout_n_7317448.html. Last accessed 28th Jan 2016. Jordan, A. (2014a). HOSTILE TAKEOVER: MOBILE GAME WHERE RUNNERS DOMINATE THE STREETS. Available: https://www.lsnglobal.com/seed/article/16679/hostile-takeover-mobile-game-where-runners-dominate-the-streets. Last accessed 15th Feb 2016. 121
Page 1 and 2:
1
Page 3 and 4:
MARBLE A PERSONALISED BEAUTY PLATFO
Page 5 and 6:
PART TWO: This is Marble Page 60 -
Page 7 and 8:
[Fig 3] Black and White Marble (201
Page 9 and 10:
acetate pg 1 9
Page 11 and 12:
11
Page 13 and 14:
INTRODUCTION The retail landscape i
Page 15 and 16:
THE STRENGTH OF ONLINE RETAIL 15
Page 17 and 18:
“Even by 2019 the majority of ret
Page 19 and 20:
eleased Prime Music (Gayles, C. 201
Page 21 and 22:
THE RELEVANCE OF IN-STORE EXPERIENC
Page 23 and 24:
The digital age has also spawned a
Page 25 and 26:
[Fig 25] Topshop x Inition (2014).
Page 27 and 28:
THE RISE OF HYPER- PERSONALISATION
Page 29 and 30:
Those that identified the personali
Page 31 and 32:
NEW AND EMERGING TECHNOLOGIES 31
Page 33 and 34:
“creatives are becoming secondar
Page 35 and 36:
THE INVISIBLE CONSUMER 35
Page 37 and 38:
Many of today’s consumers are con
Page 39 and 40:
As demonstrated below, the cosmetic
Page 41 and 42:
THE NEW MIDDLE AGE 41
Page 43 and 44:
A new personalised beauty platform
Page 45 and 46:
THE LADY THAT LUNCHES 45
Page 47 and 48:
THE INNOCENT [Fig 45] Innocent (201
Page 49 and 50:
“Nearly a third (31%) of younger
Page 51 and 52:
THE BIG IDEA 51
Page 53 and 54:
“Creatives are becoming secondary
Page 55 and 56:
Honing in on women aged 45 to 60, t
Page 57 and 58:
acetate pg 2 57
Page 59 and 60:
59
Page 61 and 62:
Marble is a personalised beauty pla
Page 63 and 64:
THE BRANDING 63
Page 65 and 66:
[Fig 55] Logo (2016). [Fig 56] Mood
Page 67 and 68:
THE CONSUMER INSIGHT 67
Page 69 and 70: DAY-IN-THE-LIFE For data and inform
Page 71 and 72: THE M A R K E T I N G TIMELINE 71
Page 73 and 74: 7TH MONTH 8TH MONTH 9TH MONTH 10TH
Page 75 and 76: THE FIRST PHASE 75
Page 77 and 78: FACEBOOK LAUNCH [Fig 63] Facebook M
Page 79 and 80: [Fig 65] The Sunday Time Style Maga
Page 81 and 82: OUTDOOR ADS 81
Page 83 and 84: WEBSITE [Fig 72] Website Mockup 3 (
Page 85 and 86: THE SECOND PHASE 85
Page 87 and 88: LAUNCH EVENTS [Fig 76] Black Forest
Page 89 and 90: THE THIRD PHASE 89
Page 91 and 92: THE STORE [Fig 79] Store Mockup (20
Page 93 and 94: THE FOURTH PHASE 93
Page 95 and 96: [Fig 83] Print Ad Mock Up (2016). 9
Page 97 and 98: THE FIFTH PHASE 97
Page 99 and 100: 4TH YEAR Mainstream TV and radio ad
Page 101 and 102: acetate pg 3 101
Page 103 and 104: 103
Page 105 and 106: 12th Jan 2016. Inition. (2014). Vir
Page 107 and 108: Woods, A. (2012). Revolution: Hyper
Page 109 and 110: [Fig 14] Amazon Book Store (2015).
Page 111 and 112: The Big Idea [Fig 47] Black and Whi
Page 113 and 114: shop]. Part Three Divider [Fig 85]
Page 115 and 116: acetate pg 4 115
Page 117 and 118: 117
Page 119: Bryant, K. (2015). NYX Cosmetics La
Page 123 and 124: Kleiman, R. (2016). McDonald’s Tr
Page 125 and 126: Puri, R. (2014). How mobile is brid
Page 127 and 128: Wainwright, O. (2015). Lift-off! My
Page 129 and 130: page/1. Last accessed 11th Apr 2016
Page 131 and 132: TELEVISION PROGRAMS, FILMS AND DOCU
Page 133 and 134: WEBSITES Apple UK. http://www.apple
Page 135 and 136: 135
show all

Dissertation

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?