Reinventing Manufacturing

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INSIGHT The Third Era of Design: Connection Diego Tamburini, Autodesk, Inc. In the early 1980s, the design process underwent a major evolution when computer-aided design (CAD) went mainstream and 2D drawings moved from paper to the computer. While this was, without a doubt, a radical step for design, CAD was basically being used as a fancy replacement for pen and paper to document the design (although in a much more accurate and efficient way, of course). This period is called the “Era of Documentation.” As design software evolved from 2D to 3D, the Era of Documentation slowly gave way to the “Era of Optimization.” This era is all about creating rich 3D models and using them to visualize, simulate and optimize a design before the first prototype is built. We are at the tail end of this era now. We are now entering a new era of product development; one characterized by complex, multi-disciplinary, interconnected systems. This period can be called the “Era of Connection.” In the Era of Connection, no product is an island anymore. Instead, products are nodes in a larger network of interconnected systems—a network that includes not only other products, but also the operational environment, the customers who use them, the resources that manufacture them, the designers who design them, the organizations that maintain them, the rules that regulate their behavior, the business objectives of the company that makes them, and more. In this era, the goal is to optimize for the entire system, not just the individual product in isolation. While in the Era of Optimization we wanted to make sure that the design worked right, in the Era of Connection we want to make sure that we have the right design. The products at the center of it all are being radically transformed. Most “things” designed today are getting an IP address and can connect with and be addressed by other things, and they participate in a wide range of unprecedented multi-device scenarios. Inside these products things have changed too: the lines between software, hardware and electronics are blurring and becoming virtually indistinguishable. Electronics and software are not just supporting the hardware anymore; they are the product too. This requires a design mindset (and tools) that are different from those involved when various portions of the product are developed in “disciplinary silos” and somehow forcibly integrated down the line in the product development process. The Era of Connection requires designing with connectivity in mind from the start, with a more seamless integration between hardware, software and electronics design. The expectations customers have for products are also changing. Customers are increasingly expecting products to be extended and upgraded: extended by third parties who can use the products’ APIs to develop applications or services on top of the products (just as developers do today for PCs and mobile devices), and improved with over-the-wire software upgrades that make the hardware perform better. Disrupting the way things are designed and made, the Era of Connection puts an even bigger burden on design software solutions: to build applications and solutions that not only utilize rich 3D models, but also connect them to new means of production and consumption and support the new definition of what a product is.
Reinventing Manufacturing 2 California’s Shifting Landscape: Manufacturing and the Innovation Ecosystem People often don’t realize that California has more manufacturing jobs than any other state in the US. As of March 2015, employment in manufacturing sectors totaled 1,271,672 in California, representing 9.3 percent of the state’s total employment. 12 California’s producers are diverse, are geographically distributed across the state, and include many small and medium-sized manufacturers. Many work hand-in-hand with tech companies, prototyping designs and producing specialized components and advanced end products. California Manufacturing Employment by Sector, 1990–2014 2,250,000 2,000,000 1,750,000 1,500,000 1,250,000 1,000,000 750,000 500,000 250,000 0 Petroleum & Coal Products Mfg. Primary Metal Mfg. Nonmetallic Mineral Product Mfg. Miscellaneous Mfg. Chemical Mfg. Furniture & Related Product Mfg. Printing & Related Support Activities Wood & Paper Products Mfg. Plastics & Rubber Products Mfg. Pharmaceutical & Medicine Mfg. Beverage Mfg. Medical Equipment & Supplies Mfg. Machinery Mfg. Apparel, Textile, & Leather Mfg. Transportation Equipment Mfg. Fabricated Metal Product Mfg. Food Mfg. Computer & Electronic Product Mfg. Note: For the California manufacturing analyses presented herein, the definition of the Chemical Manufacturing sector used throughout excludes Pharmaceutical & Medicine Manufacturing, which is analyzed and listed as a separate sector. Data Source: Quarterly Census of Employment & Wages, California EDD Analysis: Bay Area Council Economic Institute 25
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Page 43 and 44: INSIGHT The Future of Making Things
Page 47 and 48: INSIGHT From Light Rail to Locomoti
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Page 57 and 58: Strengthening California’s Enviro
Page 59 and 60: SPOTLIGHT CalCharge: Charging Batte
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California Manufacturing Regional C
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Title of Current Report Section 89
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Appendix B: Methodology APPENDIX B
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Appendix C: California Manufacturin
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Reinventing Manufacturing 28. Shih,
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