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Reinventing Manufacturing

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INSIGHT<br />

The Future of Making Things<br />

Lawrence Lee, Tolga Kurtoglu, and Janos Veres, PARC, a Xerox company<br />

Breakthrough innovations seemingly burst into existence<br />

without warning. But on closer examination, we<br />

can see that they often occur when a new technology<br />

satisfies a fundamental human desire, such as creation,<br />

connection, or personalization, in an entirely new way.<br />

Blogs and Twitter enabled individuals to communicate<br />

with mass audiences. Instagram connected people<br />

across time and space through pictures. Amazon and<br />

eBay helped long-tail buyers and sellers find each<br />

other. We are seeing similar revolutions in healthcare,<br />

education, and transportation, enabled by mobile and<br />

social technologies that transform passive consumers<br />

into active participants.<br />

Now digital technologies are making their impact<br />

in manufacturing, placing us at the dawn of a new<br />

era of consumer participation in how things are<br />

made. Early examples include the rise of production<br />

marketplaces and new crowdfunding models that not<br />

only provide seed funding but also allow designers to<br />

test demand ahead of investment. We have also seen<br />

the emergence of manufacturing services companies<br />

and incubators that simplify the complexities of<br />

offshore manufacturing.<br />

Coming soon are dramatic advances in the<br />

democratization of technologies involved in creation<br />

and production. The next generation of design<br />

tools will allow consumers to create completely new<br />

products, not just customize them. The future of<br />

product development will be in the form of ad-hoc<br />

value networks that come together on a project-byproject<br />

basis, similar to how films are financed and<br />

produced in Hollywood. Driving these transformations<br />

will be advances in the underlying infrastructure of<br />

the digital manufacturing ecosystem, such as process<br />

modeling, expertise identification, risk analysis, “APIs”<br />

that connect contract manufacturers in virtualized<br />

supply chains, and radically simpler design tools that<br />

do not require expertise in 3D modeling.<br />

Design<br />

New tools for<br />

design verification<br />

and process<br />

planning<br />

Make<br />

New digital<br />

manufacturing<br />

technologies and<br />

processes<br />

Connect<br />

New methods for<br />

connecting people and<br />

manufacturing,<br />

virtualizing value<br />

networks<br />

PARC is investing in this vision of The Future of Making<br />

Things at the intersection of three areas: Make, Design,<br />

and Connect.<br />

In the area of Make, it has been working to combine<br />

printed electronics capability with 3D printing to create<br />

functional objects with embedded sensors and computational<br />

components. Expanding additive manufacturing<br />

beyond shapes and colors is an exciting challenge,<br />

opening up on-demand fabrication of complex products.<br />

New types of raw materials, such as electronic<br />

materials and nanomaterials are needed, coupled with<br />

process technologies that allow us to manipulate them<br />

and deposit them accurately. One research direction<br />

involves printing with silicon chiplets, thus providing<br />

highly sophisticated building blocks for printing. Additive<br />

manufacturing—which is still seen today mainly as<br />

a prototyping technology—will engage us as creators<br />

of personalized products in terms of both form factor<br />

and functionality.

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