SUMMER 2016

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THE DISTRIBUTOR’S LINK
Joe Dysart
Joe Dysart is an Internet speaker and business consultant based in Thousand Oaks,
California. A journalist for 20 years, his articles have appeared in more than 40
publications, including The New York Times and The Financial Times of London.
During the past decade, his work has focused exclusively on ecommerce.
Telephone: 631-256-6602; web: www.joedysart.com; email: joe@joedysart.com.
TURBO-CHARGING YOUR BLOG: 10 ESSENTIAL
FREE PLUG-INS FOR FASTENER DISTRIBUTORS
While marketing via company blog on Wordpress
remains an extremely popular way for fastener distributors
to get attention, many have not ensured their blog is turbocharged
with all the latest plug-ins.
The tools, which are generally free, can ensure your
blog appears as high as possible in
search engine returns, downloads
blazingly fast for readers, is wellprotected
from spammers -- and
more.
More importantly, installing
these tools -- which takes only
a few seconds -- will save your
distributorship hundreds, if
not thousands of dollars, in
programming costs you’d otherwise
incur going after the same results.
Ordinarily, sorting through all
the Wordpress plug-ins available on
the Web can be daunting -- Google
returns 39 million plus links for the
keyphrase ‘Wordpress plug-ins.’
But fortunately, Wordpress
plug-in guru Chad Tennant has
done all the legwork for fastener
distributors.
Author of “The Best WordPress
Plugins: 500 Free WP Plugins for Creating an Amazing
and Profitable Website,” Tennant says the following free
Wordpress plug-ins are among the most popular and useful
plugins/add-to-any).
he’s ever found:
• AddToAny Share Buttons (https://wordpress.org/
CONTRIBUTOR ARTICLE
ABOVE: GOOGLE CEO SUNDAR PICHAI: HIS GOOGLE
ANALYTICS DASHBOARD FOR WP ENABLES COMPANY
BLOGGERS TO DISPLAY BRIN’S GOOGLE ANALYTICS REPORTS
ON THEIR WORDPRESS DASHBOARDS.
BELOW: WORDPRESS, ONE OF THE WORLD’S MOST POPULAR
BLOG AND WEB SITE AUTHORING PROGRAMS, IS A FREE,
OPEN-SOURCE SOFTWARE.
One the easiest ways to enable your
blog content to travel ‘round the Web is to add “Share on
Facebook” and similar buttons to every post.
This plug-in automatically adds those buttons so that
visitors can instantly share you post with their friends
and colleagues on more than
100 social networks and sharing
sites, including Facebook, Twitter,
Google+, Pinterest and What’s app.
The plug-in also gives fastener
distributors the option to place
share buttons before or after
content. And it automatically
integrates with Google Analytics, so
you’ll be able to study how people
are sharing your content, and where
your content is popping up in the
social network universe. (Rating:
4.7 out of 5).
• Yoast SEO (https://wordpress.
org/plugins/wordpress-seo). While
many fastener distributors are aware
they need to optimize their blogs for
the search engines, fewer have
the technical know-how. This plug-in
handles all the technical aspects of
SEO for you automatically.
Plus, it guides you on how to write posts that will popup
higher on the search engines, makes sure your posts
are long enough and prompts you to create descriptions for
your pictures that will tickle search engines the right way.
(Rating: 4 out of 5).
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