mindset segmentation

Recommendations

Info

The 4 money <strong>mindset</strong>s ACHIEVERS 16/41 TOOL DISSATISFACTION Off the rack tools can underwhelm, so Achievers make their own systems. Analog tools Achievers had high analog tool use (eg. binders, folders, notebooks). “We just used our budget folder when we went out to eat.” — Kurt S., 38 Custom “hacks” Digital tools are put to use supporting Achievers specific & personal needs. “When we want to do an activity, we take money out of the allocated folder and use it.” — Kurt S., 38
The 4 money <strong>mindset</strong>s ACHIEVERS 17/34 “[Trello] is not really a financial app, but I have adapted it to keep track of some of my investments.” — Cathy T., 55 “[Trello] The website syncs seamlessly with the app on my iPhone and iPad.” — Cathy T., 55 Achievers’ requirements for tools to manage their money are more sophisticated than the products banks currently offer.
Page 1 and 2: mindset segmentation A STUDY BY min
Page 3 and 4: Source: www.millennialdisruptionind
Page 5 and 6: mindset segmentation REACHING THE M
Page 11 and 12: Reaching the Mindset The 4 money mi
Page 13 and 14: The 4 money mindsets ACHIEVERS 13/4
Page 15: The 4 money mindsets ACHIEVERS 15/3
Page 19 and 20: The 4 money mindsets BALANCERS 19/4
Page 27 and 28: The 4 money mindsets EXPERIENCERS 2
Page 33 and 34: The 4 money mindsets EXPlorers 33/4
Page 41: ABOUT Accenture Accenture is a lead

mindset segmentation

Create successful ePaper yourself

Delete template?

Save as template?