mindset segmentation

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The 4 money mindsets ACHIEVERS 18/41 Achievers thrive on GOALS, PROGRESS, AND KNOWING THEY’RE IN CONTROL.
The 4 money mindsets BALANCERS 19/41 In this mindset, people define success by getting the best deal in each transaction, maximizing rewards and staying on their financial plan so they don’t have to worry. GENDER Skews female BALANCERS “I want to get the best value I can” AGE Skews under 30 HOUSEHOLD TYPE Skews with family INCOME Even distribution Key beliefs • Very risk–averse; what they’re doing right now affects their future; • All the little things matter, which is why it’s important to weigh and find the best value; • Systems and structure are necessary to stay on track; • Monitoring finances gives them power and control over their lives; • Order and consistency are most important; uncertainty and unexpected expenses throw them off.
Page 1 and 2: mindset segmentation A STUDY BY min
Page 3 and 4: Source: www.millennialdisruptionind
Page 5 and 6: mindset segmentation REACHING THE M
Page 11 and 12: Reaching the Mindset The 4 money mi
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Page 41: ABOUT Accenture Accenture is a lead

mindset segmentation

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