mindset segmentation

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The 4 money <strong>mindset</strong>s EXPlorers 36/34 Prioritizing other needs Explorers are most likely to pay their credit card balances in full “I don’t need to be called every two months asking what my goals are. My goals haven’t changed. if I had any to begin with!” — Frances S., 64 Keeping my options open “Checking on my Acorns account. It’s more of a recreational thing than a serious investment. I’m curious… to see what would happen if I switched portfolios. It’s fun!” — Justine G., 39 Explorers like low-touch services that look after themselves.
The 4 money <strong>mindset</strong>s EXPlorers 37/41 SIMPLE TOOLS Explorers stand out in the simplicity and educational value of their tools. Simple analog tools Explorers had high Analog tool use, unlike Achievers these tended to be simple tools not money systems. “I write down my checking and savings balance every week or so” — Pauline G., 24 “It does provide a nice reminder when I'm spending too much. — Pauline G., 24
Page 1 and 2: mindset segmentation A STUDY BY min
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Page 11 and 12: Reaching the Mindset The 4 money mi
Page 13 and 14: The 4 money mindsets ACHIEVERS 13/4
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Page 41: ABOUT Accenture Accenture is a lead

mindset segmentation

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