mindset segmentation
2cD6aoy
2cD6aoy
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The 4 money <strong>mindset</strong>s<br />
EXPlorers<br />
36/34<br />
Prioritizing other needs<br />
Explorers are<br />
most likely to<br />
pay their credit<br />
card balances<br />
in full<br />
“I don’t need to be called every two months asking what my goals are.<br />
My goals haven’t changed. if I had any to begin with!”<br />
— Frances S., 64<br />
Keeping my options open<br />
“Checking on my Acorns account. It’s more of a recreational thing<br />
than a serious investment. I’m curious… to see what would happen if I<br />
switched portfolios. It’s fun!” — Justine G., 39<br />
Explorers like low-touch services that look after<br />
themselves.
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