mindset segmentation
2cD6aoy
2cD6aoy
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Source: www.millennialdisruptionindex.com<br />
3/41<br />
“33% of millennials believe<br />
they won’t need a bank in the<br />
next five years”<br />
Picture<br />
the<br />
scene<br />
Banks and people got together.<br />
They made each other happy.<br />
They relied on each other.<br />
Then<br />
things<br />
changed<br />
People started to move on and<br />
banks were left staring blankly at<br />
their outdated demographics.<br />
It’s time<br />
for the big<br />
plot twist<br />
Banks need to look at people<br />
with fresh eyes, understanding<br />
their <strong>mindset</strong>s and needs, and be<br />
willing to change.
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