mindset segmentation

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The 4 money <strong>mindset</strong>s EXPlorers 34/41 Key behaviours • Relies on gut checks to make financial decisions; • Takes an analytical and practical approach to new situations; • Takes care of bills and payment quickly; • Generally prefers minimal engagement with financial services; • Uses more list –based systems to calibrate and judge financial status. Explorers are unlikely to switch away from their bank, providing things tick along without much effort.
The 4 money <strong>mindset</strong>s EXPlorers 35/41 ALL THE MODES Good practices and cultivated intuition help Explorers feel on track. Explorers showed all money modes: “Get it”, “Manage it”, “Track it” and “Spend it”. Making decisions through gut checks “Trying to decide if I should pay my auto insurance in full or month to month. […] I like month to month so I can change my policy more easily.” — Mike S., 30
Page 1 and 2: mindset segmentation A STUDY BY min
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Page 41: ABOUT Accenture Accenture is a lead

mindset segmentation

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