mindset segmentation
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2cD6aoy
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<strong>mindset</strong> <strong>segmentation</strong><br />
REACHING THE MINDSETS<br />
9/41<br />
The four Money Mindsets are defined by the<br />
attitudes and beliefs that guide people’s approaches<br />
to money and financial services<br />
WIDE<br />
SCOPE<br />
HIGH<br />
STRUCT.<br />
LOW<br />
STRUCT.<br />
NARROW<br />
SCOPE<br />
Money Mindsets help us to understand the<br />
differences in people’s approach to saving and<br />
spending in a much more meaningful way<br />
than their age, gender, marital status, income<br />
etc.
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