mindset segmentation

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The 4 money <strong>mindset</strong>s BALANCERS 24/34 Digital budget users Balancers showed more Digital Budget tools (eg. Mint, Excel, Google Sheets) than any other segment. “I track my expenses daily and categorize them. [Excel] It's a pretty ghetto method.” — Alice Z., 29 “I really like Mint. It is still the most comprehensive budget tracking site and is pretty reliable.” — Christian S., 26 Balancers take pride in discovering new ways to be brilliant with money.
The 4 money <strong>mindset</strong>s BALANCERS 25/41 Balancers want to thrive on CELEBRATE THEIR SAVVY WITHOUT THE ANXIETY OF FALLING SHORT
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Page 41: ABOUT Accenture Accenture is a lead

mindset segmentation

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