mindset segmentation

The 4 money mindsets
EXPlorers
34/41
Key behaviours
• Relies on gut checks to make financial decisions;
• Takes an analytical and practical approach to new situations;
• Takes care of bills and payment quickly;
• Generally prefers minimal engagement with financial services;
• Uses more list –based systems to calibrate and judge financial status.
Explorers are unlikely to switch away from
their bank, providing things tick along without
much effort.