CSR and Competitiveness European SMEs - KMU Forschung Austria
CSR and Competitiveness European SMEs - KMU Forschung Austria
CSR and Competitiveness European SMEs - KMU Forschung Austria
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Country<br />
Germany<br />
Company<br />
name<br />
Die Möbelmacher<br />
GmbH<br />
Germany Paravan<br />
Germany<br />
Germany<br />
LR<br />
Gebäudereinigung<br />
GmbH<br />
Bad &<br />
Heizung<br />
Kreuz GmbH<br />
Size<br />
class 1<br />
small<br />
mediumsized <br />
mediumsized<br />
Industry<br />
manufacture of<br />
furniture,<br />
manufacturing<br />
N.E.C<br />
manufacture of<br />
transport<br />
equipment<br />
industrial<br />
cleaning<br />
small plumbing<br />
Main <strong>CSR</strong><br />
Category<br />
comprehensive<br />
(workplace/<br />
market/ society/<br />
environment)<br />
comprehensive<br />
(workplace/<br />
society)<br />
comprehensive<br />
(workplace/<br />
society/<br />
environment)<br />
comprehensive<br />
(workplace/<br />
society/<br />
environment)<br />
<strong>CSR</strong> <strong>and</strong> <strong>Competitiveness</strong> - <strong>European</strong> <strong>SMEs</strong>’ Good Practice - Consolidated <strong>European</strong> Report 61<br />
Content of the analysed <strong>CSR</strong> Activities Impact of the Analysed <strong>CSR</strong> Activities<br />
• cookery classes for clients, informing them also on alimentery<br />
issues;<br />
• cooperation with local suppliers, including the initiation <strong>and</strong><br />
participation in local production/supply chain networks;<br />
• employees' participation in decision making (suggestion<br />
system), personnel development;<br />
• environmentally friendly production processes;<br />
• sponsoring of cultural events<br />
• employment of disabled persons;<br />
• sponsoring of <strong>and</strong> active engagement in associations for<br />
h<strong>and</strong>icapped persons;<br />
• provision of schools with training materials on disabilities;<br />
• provision of driving safety lessons for the population (free of<br />
charge);<br />
• provision of child care facilities for employees;<br />
• liberal working regulations<br />
• language classes for employees with migration background;<br />
flexible working hours;<br />
• workshops for trainees to bring in their ideas on environmental<br />
issues;<br />
• environmentally friendly production processes;<br />
• honory activites of employees <strong>and</strong> the owner for community<br />
benefits at international level<br />
• environmental friendly production processes;<br />
• technical support of clients (also via internet);<br />
• sponsoring of local sports team;<br />
• engagement in associations/events for raising awareness on<br />
environmental issues;<br />
• contribution to retirement pensions <strong>and</strong> capital forming<br />
payments for employees;<br />
• trainee programme for juveniles with learning problems<br />
• increased turnover;<br />
• networking activities also applied in other<br />
national regions;<br />
• winner of awards -> better image, resulting<br />
for example in an official accreditation by<br />
the government<br />
• high commitment of personnel;<br />
• winner of awards;<br />
• higher awareness <strong>and</strong> better image among<br />
regional stakeholders<br />
• higher customer loyalty due to better<br />
reputation -> higher sales;<br />
• higher motivation of employees;<br />
• better company atmosphere;<br />
• higher innovativeness <strong>and</strong> creativity<br />
• higher motivation/commitment of<br />
employees -> innovation <strong>and</strong> expansion<br />
possible -> higher profitability;<br />
• winner of awards