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CSR and Competitiveness European SMEs - KMU Forschung Austria

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Country<br />

Germany<br />

Company<br />

name<br />

Die Möbelmacher<br />

GmbH<br />

Germany Paravan<br />

Germany<br />

Germany<br />

LR<br />

Gebäudereinigung<br />

GmbH<br />

Bad &<br />

Heizung<br />

Kreuz GmbH<br />

Size<br />

class 1<br />

small<br />

mediumsized <br />

mediumsized<br />

Industry<br />

manufacture of<br />

furniture,<br />

manufacturing<br />

N.E.C<br />

manufacture of<br />

transport<br />

equipment<br />

industrial<br />

cleaning<br />

small plumbing<br />

Main <strong>CSR</strong><br />

Category<br />

comprehensive<br />

(workplace/<br />

market/ society/<br />

environment)<br />

comprehensive<br />

(workplace/<br />

society)<br />

comprehensive<br />

(workplace/<br />

society/<br />

environment)<br />

comprehensive<br />

(workplace/<br />

society/<br />

environment)<br />

<strong>CSR</strong> <strong>and</strong> <strong>Competitiveness</strong> - <strong>European</strong> <strong>SMEs</strong>’ Good Practice - Consolidated <strong>European</strong> Report 61<br />

Content of the analysed <strong>CSR</strong> Activities Impact of the Analysed <strong>CSR</strong> Activities<br />

• cookery classes for clients, informing them also on alimentery<br />

issues;<br />

• cooperation with local suppliers, including the initiation <strong>and</strong><br />

participation in local production/supply chain networks;<br />

• employees' participation in decision making (suggestion<br />

system), personnel development;<br />

• environmentally friendly production processes;<br />

• sponsoring of cultural events<br />

• employment of disabled persons;<br />

• sponsoring of <strong>and</strong> active engagement in associations for<br />

h<strong>and</strong>icapped persons;<br />

• provision of schools with training materials on disabilities;<br />

• provision of driving safety lessons for the population (free of<br />

charge);<br />

• provision of child care facilities for employees;<br />

• liberal working regulations<br />

• language classes for employees with migration background;<br />

flexible working hours;<br />

• workshops for trainees to bring in their ideas on environmental<br />

issues;<br />

• environmentally friendly production processes;<br />

• honory activites of employees <strong>and</strong> the owner for community<br />

benefits at international level<br />

• environmental friendly production processes;<br />

• technical support of clients (also via internet);<br />

• sponsoring of local sports team;<br />

• engagement in associations/events for raising awareness on<br />

environmental issues;<br />

• contribution to retirement pensions <strong>and</strong> capital forming<br />

payments for employees;<br />

• trainee programme for juveniles with learning problems<br />

• increased turnover;<br />

• networking activities also applied in other<br />

national regions;<br />

• winner of awards -> better image, resulting<br />

for example in an official accreditation by<br />

the government<br />

• high commitment of personnel;<br />

• winner of awards;<br />

• higher awareness <strong>and</strong> better image among<br />

regional stakeholders<br />

• higher customer loyalty due to better<br />

reputation -> higher sales;<br />

• higher motivation of employees;<br />

• better company atmosphere;<br />

• higher innovativeness <strong>and</strong> creativity<br />

• higher motivation/commitment of<br />

employees -> innovation <strong>and</strong> expansion<br />

possible -> higher profitability;<br />

• winner of awards

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