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CSR and Competitiveness European SMEs - KMU Forschung Austria

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Country<br />

Norway<br />

Company<br />

name<br />

Maja’s<br />

Salong<br />

Size<br />

class 1<br />

small<br />

Norway Skretting AS mediumsized<br />

Norway<br />

Stormberg<br />

AS<br />

small<br />

Norway Protu AS micro<br />

Norway AS Marex<br />

mediumsized<br />

Industry<br />

hair dressing<br />

<strong>and</strong> other<br />

beauty<br />

treatment<br />

manufacture of<br />

prepared animal<br />

feeds<br />

wholesale of<br />

clothing<br />

computer <strong>and</strong><br />

related activities<br />

manufacture of<br />

transport<br />

equipment<br />

Main <strong>CSR</strong><br />

Category<br />

comprehensive<br />

(workplace/<br />

environment)<br />

comprehensive<br />

(workplace/<br />

society/<br />

environment)<br />

comprehensive<br />

(workplace/<br />

society/<br />

environment)<br />

comprehensive<br />

(workplace/<br />

society)<br />

comprehensive<br />

(workplace/<br />

society/<br />

environment)<br />

<strong>CSR</strong> <strong>and</strong> <strong>Competitiveness</strong> - <strong>European</strong> <strong>SMEs</strong>’ Good Practice - Consolidated <strong>European</strong> Report 63<br />

Content of the analysed <strong>CSR</strong> Activities Impact of the Analysed <strong>CSR</strong> Activities<br />

• employees' empowerment for taking responsibility for personal<br />

targets/results;<br />

• flexible working hours;<br />

• employees' participation in decision making;<br />

• labour market integration of disadvantaged groups;<br />

• extra holiday, extra pay;<br />

• apprenticeship training;<br />

• development <strong>and</strong> application of st<strong>and</strong>ards for environmentally<br />

friendly service provision<br />

• environmentally friendly production, including suppliers'<br />

assessment according to environmental st<strong>and</strong>ards;<br />

• provision of pensions schemes <strong>and</strong> social events for<br />

employees <strong>and</strong> their families;<br />

• labour market integration of disadvantaged groups;<br />

• sponsoring of cultural events <strong>and</strong> local sports teams;<br />

• sponsoring of activites for community benefits at international<br />

level<br />

• labour market integration of disadvantaged groups;<br />

• sponsoring of activities for community benefits at local <strong>and</strong><br />

international level;<br />

• environmentally friendly production<br />

• attribution of particular attention to employees' work-life<br />

balance, e.g. by provision of teleworking facilities;<br />

• support of local sports teams by contributions in kind<br />

• health care for employees;<br />

• attention to sustainable employment;<br />

• provision of training for disadvantaged groups at the labour<br />

market registered with the unemployment service;<br />

• sponsoring of activities for community benefits at local <strong>and</strong><br />

international level;<br />

• environmentally friendly production<br />

• low personnel fluctuation due to good<br />

organisational atmosphere;<br />

• cost savings due to environmentally friendly<br />

practices;<br />

• better image;<br />

• employees' application of learned<br />

environmentally responsible behaviour also<br />

in their private spheres<br />

• better image;<br />

• better position at the labour market;<br />

• higher commitment of employees<br />

• winner of awards;<br />

• high employee loyalty;<br />

• high productivity<br />

• high employee loyalty<br />

• high employee loyalty

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