IT Organizations in the Digital Era
ISG_Perspectives_Oct2016
ISG_Perspectives_Oct2016
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<strong>IT</strong>’s shift<strong>in</strong>g landscape:<br />
how digital is chang<strong>in</strong>g<br />
<strong>the</strong> rules of <strong>the</strong> game<br />
MARK PICKETT,<br />
CFO AND HEAD OF UK,<br />
NETHERLANDS AND<br />
IRELAND, CSC<br />
<strong>Digital</strong> disruption has transformed <strong>the</strong> <strong>IT</strong> services and outsourc<strong>in</strong>g<br />
<strong>in</strong>dustry. As a lead<strong>in</strong>g provider work<strong>in</strong>g around <strong>the</strong> globe, we are now<br />
witness<strong>in</strong>g fundamental shifts tak<strong>in</strong>g place across <strong>the</strong> entire value<br />
cha<strong>in</strong> and across geographies.<br />
Three major shifts characterize this transformation, and each of <strong>the</strong>m<br />
has far-reach<strong>in</strong>g implications both for <strong>the</strong> <strong>IT</strong> <strong>in</strong>dustry and for <strong>the</strong> clients<br />
it serves. The impact of <strong>the</strong>se shifts has already begun to widen <strong>the</strong><br />
gap between providers who have embraced digital and those who are<br />
still reliant upon <strong>the</strong> traditional model. Even more <strong>in</strong>terest<strong>in</strong>g is <strong>the</strong><br />
way <strong>in</strong> which <strong>the</strong> digital landscape has created opportunities for new<br />
challengers. These players are broaden<strong>in</strong>g options for clients <strong>in</strong> <strong>the</strong><br />
market, and threaten<strong>in</strong>g established providers.<br />
Shift 1: Bus<strong>in</strong>ess stakeholders are now technology decision makers<br />
New, digitally enabled solutions have created an opportunity for bus<strong>in</strong>ess<br />
stakeholders to make technology decisions for <strong>the</strong>ir enterprises. What<br />
was once <strong>the</strong> sole remit of <strong>the</strong> CIO is now broadened to also <strong>in</strong>clude<br />
<strong>the</strong> bus<strong>in</strong>ess. For example, CFOs or F<strong>in</strong>ance Directors now have <strong>the</strong><br />
possibility to explore cloud options that will drive <strong>the</strong> outcomes <strong>the</strong>y<br />
want with<strong>in</strong> <strong>the</strong>ir bus<strong>in</strong>ess. In this scenario, <strong>the</strong> outcome is <strong>the</strong> critical<br />
decid<strong>in</strong>g factor <strong>in</strong> procur<strong>in</strong>g a particular solution ra<strong>the</strong>r than adoption<br />
of specific <strong>IT</strong> models or solutions. As a result, <strong>the</strong>re has been a very<br />
marked power shift <strong>in</strong>to F<strong>in</strong>ance, Market<strong>in</strong>g and o<strong>the</strong>r bus<strong>in</strong>ess areas,<br />
and it is unlikely that power will return to <strong>IT</strong>.<br />
Shift 2: Technology start-ups are challeng<strong>in</strong>g established <strong>IT</strong> providers<br />
A key shift <strong>in</strong> <strong>the</strong> <strong>in</strong>dustry is <strong>the</strong> emergence of challengers <strong>in</strong> <strong>the</strong> shape of<br />
<strong>in</strong>novative start-ups who are evangeliz<strong>in</strong>g cloud-based solutions. These<br />
firms have transformed <strong>the</strong> competitive landscape, especially for larger,<br />
established outsourc<strong>in</strong>g and <strong>IT</strong> providers who struggle to compete with<br />
<strong>the</strong>ir more flexible and agile competitors. For example, Workday is now<br />
a credible threat to established players, such as Oracle, <strong>in</strong> <strong>the</strong> Human<br />
Resources software space. With <strong>the</strong>ir best-<strong>in</strong>-breed solutions, new firms<br />
such as <strong>the</strong>se are now able to ga<strong>in</strong> market traction <strong>in</strong> a way that was<br />
unheard of until <strong>the</strong> emergence of disruptive technologies.<br />
These new firms offer cloud solutions that are chang<strong>in</strong>g <strong>the</strong> way we do<br />
th<strong>in</strong>gs. For example, <strong>in</strong> a traditional back office approach dictated by <strong>IT</strong><br />
<strong>in</strong>frastructure policies and requirements, an enterprise’s ERP system<br />
would drive <strong>the</strong> time record<strong>in</strong>g system, which <strong>in</strong> turn would drive <strong>the</strong><br />
expense system. New firms, however, offer enterprises <strong>the</strong> ability to pick<br />
best-<strong>in</strong>-class solutions with no dependency on ERP systems. The agility<br />
software can effectively put everyth<strong>in</strong>g on a s<strong>in</strong>gle dashboard and <strong>the</strong> user<br />
is oblivious to whe<strong>the</strong>r <strong>the</strong> application resides <strong>in</strong> private or public cloud.<br />
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