2016–2017 2016–2017

MRKT 671 Special Projects in Marketing Analytics (3)
Prerequisite: Completion of the MS in Data Analytics degree
and 15 credits of marketing specialization coursework. A casebased
study of the application of analytics to marketing. Discussion
covers the role of analytics in the marketing process and
types of data and database structures maintained by marketers.
Projects involve working with real marketing data sets to
analyze patterns and address particular marketing issues, such
as how to maximize sales of specific products and services.
MSAF (Accounting and Financial
Management)
MSAF 670 Accounting and Financial Management Capstone (3)
Prerequisite: Completion of all program courses except FIN 645.
A capstone study of accounting and financial management that
integrates subject matter from both areas. Advanced principles,
techniques, and theories are applied through the analysis and
presentation of case studies by student teams. Assignments
include a research paper that comprehensively assesses an
important current issue or emerging trend in the fields of financial
management and accounting.
NPMN (Nonprofit Management)
NPMN 600 Nonprofit and Association Organizations
and Issues (3)
A presentation of the roles and functions of the principal types
of nonprofit organizations. Characteristics that distinguish nonprofit
organizations from their counterparts in the private and
public sectors are introduced. The challenges, opportunities,
and common issues facing managers of nonprofit organizations
are explored. These issues include administrative cost control,
preserving the organization’s legal status and revenue base,
staffing and organizing in response to client needs, and ethical
considerations. Specific laws, regulations, policies, and court
rulings that affect the nonprofit sector are examined.
NPMN 610 Nonprofit and Association Law and Governance (3)
A study of current ideas and approaches related to nonprofit
law, governance, and mission. Discussion covers distinctions
between nonprofit, educational, charitable, social action, membership,
cultural, scientific, environmental, and trade associations
as they relate to incorporation, legal standing, tax-exempt
status, and governance. Topics include nonprofit governance
and trustee issues, as well as lobbying and advocacy, nonprofit
liability, personnel, and unrelated business income tax. The
relationship of governance and ethics in nonprofit management
is examined.
NPMN 620 Nonprofit and Association Financial Management (3)
A detailed study of theories and practices of nonprofit financial
management and decision making, including budgeting,
reporting requirements, nonprofit accounting, and financial
standards. Focus is on the role of financial management in
maintaining the fiscal health and legal status of the nonprofit
organization. Topics include budgeting, fund accounting, cash
flow analysis, expenditure control, long-range financial planning,
audits, and grant and contract management. Discussion
also covers compliance with nonprofit accounting and financial
management principles in reference to maintaining public
access and ethical standards.
NPMN 640 Marketing, Development, and Public Relations
in Nonprofit Organizations and Associations (3)
A study of the principles and practices required to develop and
promote the products, services, positions, and image of nonprofit
organizations. Focus is on fundraising and membership
recruitment issues. Topics include the design of a marketing
strategy and marketing mix, pricing issues, alternative revenuegenerating
mechanisms, and customer service. Discussion also
explores use of the media, advertising and promotion methods,
and relationships with business, government, and the community.
The integration of sponsors, members, and chapters in the
total marketing effort is examined.
NPMN 650 Fundamentals of Association Management (3)
A study of the unique and important niche of associations
within the nonprofit sector. Analysis covers the history of associations,
political groups, trade lobbying groups, and foundations
in relation to their varying missions, internal capacity,
shifting environments, and legal status. Associations also are
assessed in terms of their wider environment, including the
extent of their labor force and command of capital resources.
Discussion also covers the wider influence of associations on
U.S. economy and policy.
NPMN 655 Process and Outcome Evaluation for Nonprofit
Organizations (3)
An examination of the growing importance of process and
outcome evaluation to nonprofit organizations in supporting
their missions. Various quantitative and qualitative evaluation
strategies, as well as quality- and process-improvement
methodologies, are explored. Topics include important evaluation
concepts such as validity and reliability of various data
collection tools, various approaches to sampling, and precision
of results.
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