2016–2017 2016–2017

MARKETING AND
COMMUNICATION PROGRAMS
Degree Requirements
MS in Management: Marketing Specialization
INITIAL REQUIREMENT
(to be taken within the first 6 credits of study)
UCSP 615 Orientation to Graduate Studies at UMUC (0)
INITIAL RECOMMENDATION
If you lack a recent background in finance or accounting, you
should take UCSP 620 before MGMT 640. If you lack a recent
background in statistics, you should take UCSP 630 before
MGMT 650.
REQUIRED CORE COURSES
MGMT 630 Organizational Theory and Behavior (6)
MGMT 640 Financial Decision Making for Managers (3)
MGMT 650 Statistics for Managerial Decision Making (3)
REQUIRED SPECIALIZATION COURSES
MRKT 600 Marketing Management (3)
MRKT 601 Legal and Ethical Issues in Global
Communications (3)
MRKT 602 Consumer Behavior (3)
MRKT 603 Brand Management (3)
MRKT 604 Marketing Intelligence and Research Systems (3)
MRKT 605 International Marketing Management (3)
MRKT 606 Integrated Direct Marketing (3)
REQUIRED CAPSTONE COURSE
MGMT 670 Strategic Management Capstone (3)
ALTERNATE COURSES
MGMT 610 Organizational Theory (3) and MGMT 615 Intercultural
Communication and Leadership (3) may be taken in
lieu of MGMT 630.
MRKT 620 Marketing Principles, Regulation, and Ethical Issues
(6) may be taken instead of MRKT 600 and 601.
COURSE SEQUENCING
MGMT 630 (or MGMT 610) must be taken within the first
6 credits.
You must complete MRKT 600 and 601 (or MRKT 620) as
your first specialization course(s).
MGMT 650 must be completed before MRKT 604 and 606.
MGMT 640 should not be attempted simultaneously with
MGMT 650.
You must complete 24 credits of program coursework, including
all core courses, before enrolling in MGMT 670.
MS IN MANAGEMENT: A
MEN
PUBLIC
RELATIONS SPECIALIZATION
I
A
I
Required Core Courses 12
Required Specialization Courses 21
Required Capstone Course 3
Total Credits 36
Gain specialized skills in communications and business in a
master’s degree program in management with a specialization
in public relations.
The public relations specialization allows you to gain advanced
business management skills while building expertise in public
relations and preparing for PR certification. You’ll gain a solid
grounding in PR theory, campaign strategies, legal and ethical
PR issues, and the analytic and creative skills necessary to excel
in the profession. Combine this with your core management
courses, and you’ll develop all the right tools to take on leadership
roles in today’s workplace.
What You’ll Learn
Through your coursework, you will learn how to
Assess public relations performance at the individual,
group, and organization levels
Develop and launch public relations campaigns featuring a
variety of messages custom designed for various channels
Understand the ethical and legal issues in public relations
management
Write effectively and persuasively
Careers
Public relations and fundraising managers
Public relations specialists
Course descriptions are found on pp. 92–128. Before enrolling, check www.umuc.edu/catalogs for possible updates to program offerings.
More information about certificates, including gainful employment disclosures, is available at
80
GRADUATE CATALOG | 2016–2017