2016–2017 2016–2017

Your Coursework
The curriculum for the specialization in public relations has
been developed in conjunction with industry executives
to ensure you are training for the highest level of PR strategy.
We’ve built in opportunities to interact with employers, from
frequent guest speakers to recruitment activities to networking
events. In your courses, you’ll learn about public relations strategy
development, tactical planning and execution, social media
monitoring, and crisis communications.
Coursework Examples
In past projects, students have had the opportunity to
Prepare public relations materials (news releases, event
proposals, and social media plans) for clients
Develop a crisis communication plan in response to a realworld
issue
Develop a proposal for a public relations campaign for a client
organization
Industry Certification
This program can help prepare you for the Accredited in Public
Relations (APR) oral presentation and written exam.
Degree Requirements
MS in Management: Public Relations Specialization
PRPA 601 Public Relations Theory and Practice (3)
PRPA 602 Public Relations Techniques (3)
PRPA 610 Crisis Communication Management (3)
PRPA 620 Global Public Relations (3)
PRPA 650 Public Relations Campaigns (3)
REQUIRED CAPSTONE COURSE
MGMT 670 Strategic Management Capstone (3)
ALTERNATE COURSES
MGMT 610 Organizational Theory (3) and MGMT 615 Intercultural
Communication and Leadership (3) may be taken in lieu of
MGMT 630.
COURSE SEQUENCING
MGMT 630 (or MGMT 610) must be taken within the first
6 credits.
MGMT 640 should not be attempted simultaneously with
MGMT 650.
PRPA 600 is prerequisite to all other specialization courses
and must be taken first.
PRPA 601 is prerequisite to PRPA 602.
PRPA 602 is prerequisite to PRPA 610 and 620.
You must complete all program coursework (except MGMT
670) before taking PRPA 650.
You must complete 24 credits of program coursework, including
all core courses, before enrolling in MGMT 670.
INITIAL REQUIREMENT
(to be taken within the first 6 credits of study)
UCSP 615 Orientation to Graduate Studies at UMUC (0)
INITIAL RECOMMENDATION
If you lack a recent background in finance or accounting, you
should take UCSP 620 before MGMT 640. If you lack a recent
background in statistics, you should take UCSP 630 before
MGMT 650.
REQUIRED CORE COURSES
MGMT 630 Organizational Theory and Behavior (6)
MGMT 640 Financial Decision Making for Managers (3)
MGMT 650 Statistics for Managerial Decision Making (3)
REQUIRED SPECIALIZATION COURSES
PRPA 600 Public Relations Writing (3)
MRKT 600 Marketing Management (3)
Course descriptions are found on pp. 92–128. Before enrolling, check www.umuc.edu/catalogs for possible updates to program offerings.
More information about certificates, including gainful employment disclosures, is available at
www.umuc.edu/graduateprograms 81