Palmfest 2016 Partnership Opportunities

OPPORTUNITIES & BENEFITS
Your business goals and objectives are unique to your industry and company so there
are no “one size fits all” set of marketing benefits. We will work with your company to
create benefits that generate a return on investment and return on objectives for your
company while providing valuable services and amenities that enrich the quality of life to
the residents of the City of McAllen and surrounding communities.
EXPOSURE & PUBLICITY
THROUGH CREATIVE
MARKETING
Be a part of an integrated marketing campaign valued at over $100,000. The opportunity
to show your corporate social responsibility with visibility through our television and print
media channels including: ABC, CBS, Univsion, Telemundo, Time Warner Cable, Fox, The
Monitor, Texas Border Business
You will also gain broad exposure to key audiences through our website and social media
channels including Facebook, Twitter and Instagram totaling over 130,000 followers. Our
goal is to create conversation not commercialization.
ONSITE EXPOSURE
• Key onsite promotional area
• In-event advertising
• PSA announcements
• Signage and logo placement
BRAND
DIFFERENTIATION
Brand differentiation is what you offer or do that sets you apart from
other companies similar to you. PalmFest offers opportunities to stage
experiences that create lasting impressions in the minds of our attendees.
A sponsor can benefit greatly from the strong emotional pull on fans
during an events progress and outcome, these are the times at which
customers are at their most engaged and excited. This creates a unique
opportunity for relevant interaction.