Palmfest 2016 Partnership Opportunities
Sponsorship kit designed by Black Koi 360 for the McAllen Convention Center. All logos and images are property of the City of McAllen.
Sponsorship kit designed by Black Koi 360 for the McAllen Convention Center. All logos and images are property of the City of McAllen.
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EVENT<br />
SNAPSHOT<br />
Held on Saturday, October 3 rd and Sunday,<br />
October 4 th , 2015 marked the 10th year<br />
anniversary of the PalmFest. The event<br />
broke all attendance records, with over<br />
50,000 people in attendance. The event<br />
has been successful in attracting and<br />
keeping people coming back, over 55%<br />
of attendees have attended PalmFest in<br />
previous years.<br />
• MEDIA VALUE<br />
The media value associated with<br />
PalmFest was over $100,000.<br />
Total social media impressions for<br />
PalmFest exceeded one million and<br />
attendee engagement increased as<br />
well.<br />
• EVENT ADVERTISEMENT RECALL<br />
Facebook (36%) was ranked the<br />
highest of the ways attendees heard<br />
about PalmFest. Television and<br />
word-of-mouth from friend/family/<br />
relatives were second highest with<br />
30%. Radio (23%) was mentioned<br />
by more attendees than newspaper<br />
(15%).<br />
• SPONSOR RECALL<br />
Sprint and KRGV Channel 5 had<br />
the highest sponsor recall with 51%<br />
recalling the company. Pepsi had the<br />
second highest recall rate with 48%,<br />
followed by Budweiser (32%), Green<br />
Mountain Energy (30%), Rainbow<br />
Play Systems (29%), Ponchos (28%),<br />
Wells Fargo Bank (27%), Clark<br />
Chevrolet (26%) and others.
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