Palmfest 2016 Partnership Opportunities
Sponsorship kit designed by Black Koi 360 for the McAllen Convention Center. All logos and images are property of the City of McAllen.
Sponsorship kit designed by Black Koi 360 for the McAllen Convention Center. All logos and images are property of the City of McAllen.
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CONSUMER PASSION POINTS<br />
PASSION POINTS<br />
Social media as an advertising medium has increased over<br />
the past few years as the popularity of social media sites,<br />
particular Facebook, has grown.<br />
According to research, one in every three people<br />
in the U.S, more than 128 million, visit Facebook<br />
every day. It is not surprising that 53% of the<br />
attendees at PalmFest said Facebook was the<br />
best type of advertising to reach them.<br />
53%<br />
of the a ttendees a t <strong>Palmfest</strong><br />
said Facebook w as the b est<br />
type o f advertising t o reach<br />
them.<br />
Traditional mediums are still good media to advertise<br />
<strong>Palmfest</strong><br />
TV<br />
32%<br />
PRINT MEDIA<br />
18%<br />
RADIO<br />
24%<br />
E-MAIL & WEB<br />
28%<br />
TWITTER<br />
7%<br />
PRINT MATERIALS<br />
25%<br />
SPONSORSHIP INFLUENCE<br />
BRAND LOYALTY<br />
In addition to exposure to their company<br />
and their products and services, a sponsor’s<br />
participation has an impact on a person’s<br />
likelihood to purchase their product or service.<br />
44%<br />
Overall, in addition to the exposure they get<br />
to their company and products and services, a<br />
company benefits from the goodwill or positive<br />
experience that a person associates with the<br />
event and the sponsors that participate in<br />
supporting the event.
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