12.01.2017 Views

Palmfest 2016 Partnership Opportunities

Sponsorship kit designed by Black Koi 360 for the McAllen Convention Center. All logos and images are property of the City of McAllen.

Sponsorship kit designed by Black Koi 360 for the McAllen Convention Center. All logos and images are property of the City of McAllen.

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CONSUMER PASSION POINTS<br />

ATTENDEE EXPERIENCE<br />

<strong>Palmfest</strong> attendees stay several hours at the event<br />

to enjoy all the activities, food, music, shows, and<br />

entertainment. The average time spent per group<br />

at <strong>Palmfest</strong> was 4.4 hours<br />

4.4 HRS<br />

TIME<br />

Why do they attend?<br />

80<br />

70<br />

60<br />

50<br />

37%<br />

62%<br />

34%<br />

45%<br />

36%<br />

32%<br />

40<br />

22%<br />

30<br />

20<br />

10<br />

0<br />

HERITAGE<br />

VILLAGE<br />

SHOWS<br />

FOOD<br />

KIDSVILLE<br />

MUSIC<br />

ARTS & CRAFTS<br />

CAR SHOW<br />

Nine in every ten persons (91%) surveyed rated their<br />

PalmFest experience as “excellent” or “very good” indicating<br />

their satisfaction with the event.

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