Palmfest 2016 Partnership Opportunities

More documents

Recommendations

Info

OPPORTUNITIES & BENEFITS Your business goals and objectives are unique to your industry and company so there are no “one size fits all” set of marketing benefits. We will work with your company to create benefits that generate a return on investment and return on objectives for your company while providing valuable services and amenities that enrich the quality of life to the residents of the City of McAllen and surrounding communities. EXPOSURE & PUBLICITY THROUGH CREATIVE MARKETING Be a part of an integrated marketing campaign valued at over $100,000. The opportunity to show your corporate social responsibility with visibility through our television and print media channels including: ABC, CBS, Univsion, Telemundo, Time Warner Cable, Fox, The Monitor, Texas Border Business You will also gain broad exposure to key audiences through our website and social media channels including Facebook, Twitter and Instagram totaling over 130,000 followers. Our goal is to create conversation not commercialization. ONSITE EXPOSURE • Key onsite promotional area • In-event advertising • PSA announcements • Signage and logo placement BRAND DIFFERENTIATION Brand differentiation is what you offer or do that sets you apart from other companies similar to you. PalmFest offers opportunities to stage experiences that create lasting impressions in the minds of our attendees. A sponsor can benefit greatly from the strong emotional pull on fans during an events progress and outcome, these are the times at which customers are at their most engaged and excited. This creates a unique opportunity for relevant interaction.
OPPORTUNITIES & BENEFITS SPONSORSHIP ACTIVATION Beyond signage, media impressions, and hospitality, the PalmFest marketing team will help you activate your sponsorship and take it to the next level. It is the process of crafting messages and communication that will help to form the impressions people will have about your company and express who your company is at its core. SALES OPPORTUNITIES Capitalize on the following sales opportunities: • Direct sales • Product demonstrations • Sampling opportunities • Lead generation • Product Placement CONNECTING WITH THE HISPANIC MARKET The population of the Rio Grande Valley is 1.2 million, Hispanics represent 88.3% of McAllen’s MSA population. McAllen MSA has the 15th largest Hispanic population in the U.S. and is the 6th largest market. If the border communities on the Mexican border were included, the RGV would rise to the number two Hispanic market in the U.S.
Page 1 and 2: McAllen, Texas PARTNERSHIP OPPORTUN
Page 3 and 4: IT IS OUR DIFFERENCES THAT MAKE US
Page 5 and 6: EVENT SNAPSHOT Held on Saturday, Oc
Page 7 and 8: CONSUMER PASSION POINTS PASSION POI
Page 9: ECONOMIC IMPACT 50 THOUSAND $ 420 T
Page 13 and 14: McAllen, Texas SPONSORSHIP ASSETS D

Palmfest 2016 Partnership Opportunities

Create successful ePaper yourself

Delete template?

Save as template?