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Rendezvous<br />
DEAL JEANS<br />
OFFERING DENIMS<br />
WITH DIFFERENCE<br />
A TETE-E-TETE with Sameer Patel, Chairman, Deal Jeans, a fast fashion<br />
women’s western wear brand that believes in bringing fresh fashion from<br />
every fashion-forward corner of the world to the trend seekers out here.<br />
The journey began with its designer denims being talked about 16 years<br />
back while today offering 14 exclusive product categories in around<br />
2500 artistic styles crafted every year. Since its inception in 2000, the<br />
brand is delighted to deliver excellent fits and vivacious styles to its<br />
customers for the value of its merchandise.<br />
EXCERPTS….<br />
Sameer Patel, Chairman, Deal Jeans<br />
A&F: Please give a brief about<br />
your brand and year of inception?<br />
Sameer Patel: Deal Jeans aims to<br />
bring out the most defining aspect of a<br />
woman’s personality through its<br />
clothing. We started off with tops for<br />
women in the year 2000, later introduced<br />
bottom wear to offer casual<br />
clothing. With rise in consumer<br />
demand, we introduced girls wear and<br />
expanded the product portfolio. Since<br />
then Deal Jeans is bringing ongoing<br />
trends from fashion capitals to <strong>India</strong>n<br />
market every season through its<br />
merchandise.<br />
A&F: How did you get into<br />
manufacturing/trading of your<br />
brand?<br />
Sameer Patel: Having a trendsetter<br />
sense of fashion since the age<br />
of 16, I was always keen to give<br />
valuable inputs to the fashion<br />
26<br />
January 2017<br />
APPAREL&Fashion
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