Union Knopf (India)

ZoomingBRANDS
QUIRKY & FASHIONABLE
DENIMS -
Vikas Khandelwal, Dotted Jeans
Established in 1997,
Dotted Jeans is a
typical men’s jeans
manufacturing
company that was started by
Vikas Khandelwal. After seeing
success through its wide range and
fashionable denim wear, the
company is now gearing up for rapid
growth, new developments and
market expansion. The product
range at Dotted Jeans which consists
of all type of denims and legwear for
men is a result of extensive research
and fashion analysis. “Customer is
the king and we have always tried to
offer a product which is a combination
of quality, fashion and right fit,”
says Vikas. He also mentioned that
to be able to offer right product to a
customer it is very important to have
good quality fabrics, accessories, and
also manufacture the same on
world’s best available technologies.
“Having a right fit in denims is of
utmost important and we as a
company also focus on manufacturing
denims which are comfortable,
trendy and have the perfect fit,”
asserted Vikas.
The company is selling its brand
through wholesalers, distributors,
retail chains, e-commerce and many
other sales channels. “In a span of
just few years we have been able to
create good network in the segment,
this is just because we have always
worked on intricacies and we strongly
believe in satisfying our customers
and clients through our products,”
averred Vikas. Strong marketing
skills, mix of best quality products,
competitive price and adequate
distribution channels is the USP of
Dotted Jeans.
With a focused strategy and a
highly dedicated, team in place,
Dotted Jeans has built a solid presence
in India. Over the years the
brand has emerged as a strong entity
mainly known for denim wear. To
expand its presence and reach, the
company regularly takes part at a lot
of exhibitions, events and forums.
“We have always been at the
forefront when it comes to expand
our reach and presence through
any of the forums as we believe to
understand market requirements
and trends we have to be in the
market at the right time,” he
concluded.
74
January 2017
APPAREL&Fashion