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RetailNEWS<br />

Woodland to Set up 50 More<br />

Stores in 2017Woodland is<br />

looking to<br />

consolidate its<br />

business by<br />

setting up 50 more stores in<br />

2017, to add to its already<br />

existing 600 stores. The<br />

adventure gear, shoe and apparel<br />

brand Woodland would also be making a push to increase<br />

its export volumes. Harkirat Singh, Managing Director<br />

of Woodland declared that the sales volumes of the<br />

company have gone down by about 15-20 per cent due to<br />

demonetisation. The last few days have seen a reversal in<br />

trend in the demand hence the company is expecting<br />

business to be normalised during the first quarter of<br />

2017. Singh said that the focus of coming fiscal would<br />

be on consolidation and expansion. One thing going for<br />

the adventure sports category is that a most of the sales is<br />

done through the digital medium, be it the stores or<br />

online sales, the latter currently accounts for about 15<br />

per cent of total business volumes. The company which<br />

generates 20 percent of its revenue through exports is<br />

strengthening its presence in West Asia, Europe, South-<br />

East Asia and the US. Referring to the company’s exports,<br />

Singh observed that about 20 per cent of business comes<br />

from exports. The company is gradually strengthening<br />

presence in South-East Asia, West Asia, Europe and the<br />

US. Singh observed that in the external markets it was<br />

not necessary to set up stores there as the online partners<br />

could be relied upon for growth.<br />

Rs 8,835 cr MoU’s signed in<br />

textile sector at the<br />

Vibrant Gujarat Summit<br />

Government claims<br />

that MoUs worth<br />

Rs 8,835 crore in<br />

textile sector were<br />

signed during a seminar at the<br />

Vibrant Gujarat Summit.<br />

The pacts are said to have been<br />

signed in various segments including<br />

textile parks, textile processing, machinery and carpet<br />

development as per the statement of the Textiles Ministry.<br />

<strong>Union</strong> Textiles Minister Smriti Irani described Gujarat<br />

as a one-point sourcing hub for all kinds of textiles and<br />

pointed out that the area has one of the largest<br />

concentrations of textiles in <strong>India</strong>. Irani hoped that the<br />

potential of Gujarat as a textile producing hub is yet to be<br />

realized given the entrepreneurial spirit of Gujaratis.<br />

She also pointed out that there are huge possibilities in<br />

textile education in Gujarat.<br />

In<br />

News<br />

Amazon unfazed by losses<br />

in <strong>India</strong><br />

Amazon <strong>India</strong><br />

recorded a bleak<br />

2016 as its losses<br />

more than doubled<br />

in the financial year 2015-16.<br />

The online retailer had started<br />

its <strong>India</strong> operations in June 2013<br />

and has already invested two billion<br />

dollars into its <strong>India</strong> business till now.<br />

The company plans to spend another three billion<br />

dollars in <strong>India</strong> in June this year. Amazon’s investments<br />

include establishment of infrastructure, new fulfillment<br />

centers and up gradation of technology. The company is<br />

engaged in launching new products and services for its<br />

customer and sellers being fully confident on its future<br />

growth. As of now the company is not thinking of profits<br />

as it will continue to pump in capital into the local<br />

market. Amazon launched a host of global programs like<br />

Prime, Pantry, Subscribe and save, Global Store among<br />

others, which will be scaled up. Prime was Amazon’s<br />

bestselling product during the festive sale. In 2016<br />

Amazon also moved into the daily essentials category in<br />

2016 and consumables and fashion would be its largest<br />

categories<br />

LimeRoad to sell<br />

traditional MP handlooms<br />

The e-commerce<br />

platform, LimeRoad<br />

has inked a<br />

memorandum of<br />

understanding (MoU) with<br />

Madhya Pradesh Laghu Udyog<br />

Nigam for online selling of<br />

handlooms and handicraft<br />

manufactured by the nigam. These products are mainly<br />

are traditional weaves with contemporary designs.<br />

LimeRoad already sells handloom and apparel produced<br />

by the Nigam. The agreement was signed during the<br />

National Vendor Development Program and Micro,<br />

Small and Medium Enterprises (MSME) convention<br />

2016 hosted jointly by the ministry of MSME,<br />

Government of <strong>India</strong> and the department of MSME,<br />

Government of Madhya Pradesh. Suchi Mukherjee the<br />

founder and CEO of LimeRoad expressed satisfaction<br />

that LimeRoad is selling Mrignayani products and said<br />

that he wanted LimeRoad to be the most extensive<br />

platform for products made by small-scale entrepreneurs<br />

across <strong>India</strong>.<br />

40<br />

January 2017<br />

APPAREL&Fashion

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