Union Knopf (India)

ZoomingBRANDS
Amazing
Olizo
Offering Variety
in Ladies wear
We follow the
principle of ‘fast
fashion’ and thus
every week we come
up with around 3 to 4
new designs and
once we make a
design we do not
repeat it
Delhi based
Amazing Olizo is
into creating
innovative range
for the last thirty years. The
company manufactures a variety
of products like leggings, suits,
plazzo, kutis and jeggings and is
mainly targeting women and
teen age girls. While interacting
with Team Apparel & Fashion
Sanjay Batra, Owner, Olizo
shared that the reason behind
success of its brand is its strong
sourcing base and high quality
standards being followed in its
product range. “We source from
different places in India on the
basis of their specialization, for
instance, Ahmedabad is known
for print so we source prints
from them,” said Batra.
He also informed about the
unique product mix which has
become possible because of
(L-R) Sanjay Batra, Owner, Vibhor Batra, Director, Amazing Olizo Range
selective sourcing from places
like Bareilly, Farukhabad,
Jaipur, Jodhpur and many more.
The product range consists of
night wear, evening wear, party
wear, blouses, tops, tunics,
dresses, kaftans and kids wear.
“We follow the principle of ‘fast
fashion’ and thus every week we
come up with around 3 to 4 new
designs and once we make a
design we do not repeat it,” said
he. The company is mainly into
leggings segment and is offering
as many as 108 colours in this
category.
He also explained that the
company is regularly working on
new developments and
innovations. For instance, the
company recently started using
sequin work wherein it has
mixed Swarovski and sequin to
create interesting patterns.
As far as the marketing is
concerned, Olizo is mainly
selling through wholesalers,
shopkeepers and through
boutiques. “Our main focus is to
create a unique and price
competitive range so that
everyone can afford it,” said he.
The company is also into
exports and is working with
countries like UAE, Australia,
EU and is exploring tie ups with
the UK, US, Malaysia, Mauritius
and Singapore. Along with that
the company is also selling
through e-commerce portals of
Snapdeal, Flipkart and Amazon.
While talking about the
current market scenario and
impact of Demonetisation Sanjay
averred, “In India most of the
people are mostly dependent on
cash and they are not used to buy
from plastic money and that is
why about 80% of the market is
affected.” He further adds,
“Right now people are not ready
for procurements as the cash
flow is very poor and most of the
factories are facing huge
problems.” He however feels that
once GST gets implemented
recovery will be faster let’s say in
about 6-7 months, but in case
GST gets delayed the recovery
would take longer time.
70
January 2017
APPAREL&Fashion