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ZoomingBRANDS<br />
DIVX<br />
Creating Niche<br />
in Formal Wear<br />
Delhi based Divx is a brand<br />
specializing in men’s wear and is<br />
trying to explore new opportunities<br />
by diversifying into new product<br />
categories along with bottom wear.<br />
Rajesh Gupta, Owner, Shubham Men’s Wear<br />
A&F: Kindly brief about your company?<br />
Rajesh Gupta: Our company is ‘Subham Menswear’ and<br />
our brand is called ‘Divx’. We offer only men’s wear.<br />
A&F: Where are your production units and what<br />
is your production capacity?<br />
Rajesh Gupta: Our production unit is in Delhi only and<br />
as of now our production capacity is 3000-4000 pieces<br />
per month. We are now targeting to expand our<br />
production and increase it to 10,000 pieces per month.<br />
A&F: Currently you are only into bottom wear do<br />
you wish to diversify your product?<br />
Rajesh Gupta: In men’s wear there are several other<br />
items such as t-shirts and shorts that can be<br />
manufactured as there is good market in all these<br />
segments, however we want to take things one at a time<br />
and move gradually. As of now our immediate goal is to<br />
venture into production of denims.<br />
A&F: What according to you has been the impact<br />
of Demonetisation?<br />
Rajesh Gupta: About 70% fall in sales has been seen<br />
due to demonetisation. In the long run this may be very<br />
helpful. The step taken by the Government will be helpful<br />
as this would ensure that there is no hoarding of cash<br />
and thus the money flow will be good in the market. This<br />
would in turn create new demand for apparels and create<br />
new business opportunities.<br />
76<br />
January 2017<br />
APPAREL&Fashion
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