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European Lactose-Free Market Report 2017/2018 Report

Dying to know what’s going on in the hottest Free From category? Looking for something different to those tedious reports filled with nothing but data and no insight? Looking for detailed category analysis from experienced specialists to give your brand the ‘Edge’?

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THE EUROPEAN LACTOSE-FREE MARKET <strong>2017</strong>/<strong>2018</strong><br />

Product<br />

<strong>Lactose</strong> level<br />

Arla Lactofree milk<br />

Less than 0.03% lactose<br />

Mars lactose-free flavoured milk<br />

Less than 0.1% lactose<br />

To view, please download FULL <strong>Report</strong><br />

Valio Elia lactose-free milk<br />

Less than 0.01% lactose<br />

Philadelphia lactose-free cream cheese Less than 0.01% lactose<br />

Emmi Caffe Latte<br />

Candia Just Milk Semi-Skimmed <strong>Lactose</strong> <strong>Free</strong><br />

Less than 0.01% lactose<br />

Less than 0.01% lactose<br />

Figure 4.2: Differing lactose thresholds claimed by lactose-free brands.<br />

§ Dairy ingredients are controlled by a number of EU regulations. EC Regulation<br />

178/2002 requires that milk must be highlighted as an allergen in the ingredients<br />

list of packaged food. Restaurants must advise consumers of milk as a possible<br />

allergen if asked 13 .<br />

§ EC Regulation 1924/2006 also states that foods that claim to be ‘reduced in…’<br />

must have at least a 30% reduction in the said ingredient. However, no such<br />

overarching rule applies to foods claiming to be ‘free from’ 15 .<br />

§ Health claims surrounding the use of lactase enzymes to improve digestibility of<br />

lactose are authorised by the <strong>European</strong> Union. However, this only applies to<br />

lactase supplements, which are taken with meals to improve lactose digestion.<br />

Information must be given that tolerance to lactose in variable and recommends<br />

seeking professional advice before commencing supplementation 14 .<br />

All rights reserved, ©Teepee Ltd, t/a HRA Food & Drink: <strong>2017</strong> 16

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