European Lactose-Free Market Report 2017/2018 Report
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Looking for something different to those tedious reports filled with nothing but data and no insight?
Looking for detailed category analysis from experienced specialists to give your brand the ‘Edge’?
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THE EUROPEAN LACTOSE-FREE MARKET <strong>2017</strong>/<strong>2018</strong><br />
Launched: 1980’s<br />
<strong>Lactose</strong> levels: 0%<br />
Products: Soya milks, yoghurts, creams<br />
& desserts; nut milks<br />
Countries: 54 countries across the world<br />
Sales: Turnover of €410m in 2014, experienced<br />
27% growth in 2014. 21<br />
To view, please download FULL <strong>Report</strong><br />
5.2.4 PLANT-BASED DAIRY ALTERNATIVE : ALPRO<br />
§ Alpro was launched in Belgium in 1980, and now has factories in Belgium, the UK<br />
and France. They directly employ over 1000 employees, and sell their produce in<br />
54 countries worldwide.<br />
§ Alpro claim a 70% net growth in sales between 2012 and 2015, with a turnover of<br />
€410m in 2014. 22<br />
§ In 2012 Alpro expanded its product range away from purely soya based products<br />
to encompass other plant-based milks including almond, hazelnut and coconut. The<br />
company also launched a luxury soya-based yoghurt and dessert range including<br />
flavours such as ‘Blackcurrant, elderberry & pomegranate’; ‘ Strawberry & rhubarb;<br />
and ‘Lemon & lime’.<br />
§ Alpro experienced 27% growth in 2014. Although sales of their traditional soya milks did<br />
increase, the largest areas of growth were nut-based milks, and innovative flavoured<br />
products. Soya yoghurts did particularly well, experiencing 18% growth in 2014/15. 21<br />
All rights reserved, ©Teepee Ltd, t/a HRA Food & Drink: <strong>2017</strong> 26
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