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European Lactose-Free Market Report 2017/2018 Report

Dying to know what’s going on in the hottest Free From category? Looking for something different to those tedious reports filled with nothing but data and no insight? Looking for detailed category analysis from experienced specialists to give your brand the ‘Edge’?

Dying to know what’s going on in the hottest Free From category?
Looking for something different to those tedious reports filled with nothing but data and no insight?
Looking for detailed category analysis from experienced specialists to give your brand the ‘Edge’?

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THE EUROPEAN LACTOSE-FREE MARKET <strong>2017</strong>/<strong>2018</strong><br />

Supermarket retailers are beginning to respond to growth in the dairy-free<br />

sector by developing their own ranges in plant-based dairy alternatives.<br />

§ Tesco is leading the trend with a large range of dairy-free milks, yoghurts, desserts<br />

and soya ‘cheeses’. Tesco launched their own-brand, free-from chilled food range<br />

in early 2012, with a variety of innovative formulations and flavours.<br />

To view, please download FULL <strong>Report</strong><br />

§ Other retailers are starting to expand their dairy-free markets. Sainsbury’s offers<br />

dairy-free coconut based iced desserts, whilst both ASDA and Waitrose sell an<br />

own brand almond milk (see figure 5.5).<br />

To view, please download FULL <strong>Report</strong><br />

Whilst these products are suitable for lactose intolerant consumers, their consumer<br />

base stretches beyond this to vegans, those attempting to lose weight, and those<br />

suffering from allergies such as that to milk protein.<br />

All rights reserved, ©Teepee Ltd, t/a HRA Food & Drink: <strong>2017</strong> 28

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