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European Lactose-Free Market Report 2017/2018 Report

Dying to know what’s going on in the hottest Free From category? Looking for something different to those tedious reports filled with nothing but data and no insight? Looking for detailed category analysis from experienced specialists to give your brand the ‘Edge’?

Dying to know what’s going on in the hottest Free From category?
Looking for something different to those tedious reports filled with nothing but data and no insight?
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THE EUROPEAN LACTOSE-FREE MARKET <strong>2017</strong>/<strong>2018</strong><br />

5.1 LACTOSE-FREE COWS’ MILK<br />

• <strong>Lactose</strong>-free cows’ milk is produced by filtering white milk through a membrane,<br />

before using enzymatic hydrolysis to eliminate most traces of lactose.<br />

• Consumers still reap the nutritional benefits of traditional cows’ milk including<br />

calcium, vitamins B2 and B12. Some lactose-free milks are lower in sugar and<br />

higher in protein than normal milk, as processing filters out the lactose<br />

carbohydrates.<br />

• In a bid to decrease sugar content, Swiss milk processor Emmi inadvertently made<br />

all of their Good Day range lactose-free. As consumers become more and more<br />

aware of the need to cut down on sugar, lactose-free dairy products may find<br />

themselves a natural by-product of this trend.<br />

5.1.1 LACTOSE-FREE COWS’ MILK: ARLA LACTOFREE<br />

Launched: 2006<br />

<strong>Lactose</strong> levels: Below 0.03%<br />

Technology: Filtration and enzyme<br />

Products: Milk, spreads, yoghurt, cream and cheese<br />

Countries: UK and continental EU<br />

Sales: 23% growth in 2015 16<br />

To view, please download FULL <strong>Report</strong><br />

§ Arla Foods, Europe’s largest milk processing cooperative, launched its Lactofree<br />

range in 2006. Arla claims to be the only brand retailing lactose-free cows’ milk in<br />

UK supermarkets 17 , although Marks and Spencer now sell their own-brand milk.<br />

All rights reserved, ©Teepee Ltd, t/a HRA Food & Drink: <strong>2017</strong> 18

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