European Lactose-Free Market Report 2017/2018 Report
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THE EUROPEAN LACTOSE-FREE MARKET <strong>2017</strong>/<strong>2018</strong><br />
§ Sales of Valio’s lactose-free products were initially promising. In 2001 one million<br />
litres of lactose-free milk were sold within the first two months of operation. Seventy<br />
million litres being sold in 2010. In 2012 net sales for the lactose-free range<br />
amounted to €150million 18 .<br />
§ More recently growth has slowed, the global over-supply of milk has led to poor<br />
export conditions, and imports have swamped the domestic Finnish market. 19<br />
§ Valio’s strength lies in R & D and innovative product launches. They have<br />
developed technology to remove lactose without leaving the sweet taste of glucose,<br />
appealing to those who desire fresh, white milk. Product launches include lactosefree<br />
latte flavoured milks, lactose-free milk powder and barista milk.<br />
5.1.3 LACTOSE-FREE DAIRY PRODUCTS IN THE MAINSTREAM<br />
Mars <strong>Lactose</strong>-free flavoured milk<br />
In 2015, Mars brought out a lactose-free<br />
version of its popular ready-to-drink<br />
confectionery flavoured milk. Available<br />
from some major supermarket retailers, this<br />
product has been well received by lactosefree<br />
bloggers.<br />
To view, please download FULL <strong>Report</strong><br />
“This is a delicious, lactose free, caramel and chocolate milkshake.”<br />
“How does it taste? It’s quite simply Mars milk. Forgive me for the lack of<br />
poetic description but as a lactose-intolerant, the fact that this merely<br />
exists is pure poetry in itself.”<br />
https://lactosefreelovelies.wordpress.com; http://glutenfreecuppatea.co.uk/<br />
All rights reserved, ©Teepee Ltd, t/a HRA Food & Drink: <strong>2017</strong> 20
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