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A STEP-BY-STEP GUIDE TO LAUNCHING YOUR FIRST MAKER PROGRAM

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74<br />

Step 7: Market Your Program<br />

COMMON METHODS <strong>TO</strong><br />

MOTIVATE PARTICIPATION<br />

Intrinsic Motivation<br />

A best-case scenario for a maker program is to be working with students who are intrinsically<br />

motivated to take part. Some of your students will have a deep-seated interest in one or more<br />

technologies that will keep them coming back class after class. Other students will require<br />

more prompting. For learners without a natural interest in technology, problem-based learning<br />

can be a fantastic tool to foster intrinsic interest in your program. Even for students as young<br />

as 5 years old, the opportunity to use a new tool or technology to address a real-world problem<br />

can be a powerful and life-changing experience.<br />

Social Motivation<br />

For middle school and high school students in particular, social motivation is a powerful tool.<br />

Teamwork that requires the full participation of all members of the group can help engage the<br />

full class. This approach is most effective in programs that are at least partially student-lead.<br />

“HOW A BIGGER PURPOSE<br />

CAN MOTIVATE STUDENTS<br />

<strong>TO</strong> LEARN”<br />

By KQED’s Mindshift team<br />

http://bit.ly/<br />

PurposeLearning<br />

School Credit<br />

Academically-driven students will be more likely to participate fully if they are able to receive<br />

school credit for your program.<br />

Competitions/Contests<br />

Competition for small prizes can be a fun way to lighten the mood and encourage engagement,<br />

particularly for group work. Applied learning opportunities that enable students to develop<br />

and pitch solutions to real companies is a great way to not only motivate engagement from<br />

students, but to also involve the broader community in your program.<br />

GO <strong>TO</strong><br />

<strong>STEP</strong>:

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