A STEP-BY-STEP GUIDE TO LAUNCHING YOUR FIRST MAKER PROGRAM

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76 Step 7: Market Your Program Activity 10: Create a Marketing Plan ACTIVITY 10: CREATE A MARKETING PLAN One thing you can do to improve your chances of recruiting participants to your program is to create a marketing plan that outlines your outreach efforts. You can get your plan started by using the Marketing Plan Worksheet in the Maker Program Starter Kit. TIME: 2-4 hours PEOPLE: 1 MATERIALS: Marketing Plan Worksheet and computer with internet SUPERINTENDENT’S GUIDE TO SOCIAL MEDIA Check out this social media guide at http://bit.ly/ makermarketing MARKETING PLAN WORKSHEET This is a Maker Program Starter Kit Resource, available in the appendix and on Google Drive. GO TO STEP:
77 Step 7: Market Your Program Activity 10: Create a Marketing Plan Potential Participants Parents Teachers Youth Organizations _________________ ___________ ____________ _________________ Email Phone Calls Local events Add your own ideas in the blanks! Mail Facebook Newspapers Radio Twitter School Presentation Flyers Instagram Presentations to community groups _______________ __________________ ___________________________ _______________ __________________ ___________________________ Online paid advertising Graphic Design Printing Offline paid advertising Video Production Photography ______________________ ___________________ ______________________ ______________________ ___________________ ______________________ GO TO STEP:
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A STEP-BY-STEP GUIDE TO LAUNCHING Y
Page 3 and 4:
3 Introduction Hello! Autodesk make
Page 5 and 6:
5 Introduction WELCOME TO THE WORLD
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7 Introduction You spoke and we lis
Page 9 and 10:
9 Introduction HERE’S YOUR ROADMA
Page 11 and 12:
11 Introduction SO WHAT IS A MAKER?
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13 Introduction WHY IS MAKER EDUCAT
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15 Introduction The “4C’s” -
Page 17 and 18:
17 Introduction ENGAGEMENT By its n
Page 19 and 20:
19 Introduction LEARNING TO LEARN I
Page 21 and 22:
21 Introduction At Autodesk Educati
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23 Step 1: Get in the Maker Mindset
Page 25 and 26: 25 Step 1: Get in the Maker Mindset
Page 27 and 28: 27 Step 1: Get in the Maker Mindset
Page 29 and 30: 29 Step 2: Define Your Vision STEP
Page 31 and 32: 31 Step 2: Define Your Vision Activ
Page 35 and 36: 35 Step 2: Define Your Vision GO TO
Page 39 and 40: 39 Step 3: Define Goals & Metrics S
Page 41 and 42: 41 Step 3: Define Goals & Metrics S
Page 43 and 44: 43 Step 3: Define Goals & Metrics A
Page 45 and 46: 45 Step 3: Define Goals & Metrics G
Page 47 and 48: 47 Step 4: Choose Structure, Projec
Page 57 and 58: 57 Step 5: Skill Up STEP 5: SKILL U
Page 59 and 60: 59 Step 5: Skill Up Tool/Skill Desc
Page 61 and 62: 61 Step 5: Skill Up IN-PERSON PROFE
Page 63 and 64: 63 Step 6: Coordiate Support & Logi
Page 73 and 74: 73 Step 7: Market Your Program STEP
Page 75: 75 Step 7: Market Your Program Stud
Page 79 and 80: 79 Step 8: Prep for Inclusivity STE
Page 81 and 82: 81 Step 8: Prep for Inclusivity SUP
Page 83 and 84: 83 Step 8: Prep for Inclusivity DIV
Page 85 and 86: 85 Step 9: Dive In STEP 9: DIVE IN
Page 87 and 88: 87 Step 9: Dive In Local Groups & M
Page 89 and 90: 89 Step 10: Relfect & Revise STEP 1
Page 91 and 92: 91 Conclusion & Next Steps NEXT STE
Page 93 and 94: 93 Appendix APPENDIX: TEMPLATES Thr
Page 95 and 96: 95 Appendix COMMON TERMS IN MAKER E
Page 97 and 98: 97 Appendix n/a ❏ A flexible spac
Page 99 and 100: 99 Appendix Experience with: ❏ Ha
Page 101 and 102: 101 Appendix Basic: ❏ Arduino ❏
Page 103 and 104: 103 Appendix Basic: ❏ Maya basics
Page 105 and 106: 105 Appendix Document Your Vision P
Page 107 and 108: 107 Appendix Top Three Metrics for
Page 109 and 110: 109 Appendix TEMPLATE: PROGRAM ONE-
Page 111 and 112: 111 Appendix TEMPLATE: COMMUNITY SU
Page 113 and 114: 113 Appendix TEMPLATE: PARTICIPANT
Page 115 and 116: 115 Appendix TEMPLATE: EDUCATOR BEN
Page 117 and 118: 117 Appendix TEMPLATE: PARTICIPANT
Page 119 and 120: 119 Appendix Indicator 1: How we wi
Page 121 and 122: 121 Appendix Indicator 3: How we wi
Page 123 and 124: 123 Appendix Indicator 5: (optional
Page 125 and 126: 125 Appendix Activity Title Brief D
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127 Appendix Activity Title Brief D
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129 Appendix ● ● ● ● ● TE
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131 Appendix Tool/Skill Description
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133 Appendix Tool/Skill Description
Page 135 and 136:
135 Appendix Potential Participants
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137 Appendix GO TO STEP:
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A STEP-BY-STEP GUIDE TO LAUNCHING YOUR FIRST MAKER PROGRAM

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