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» Country report> Brazil poverty are tightly packed between mountains, hillsides and world-renowned beaches – Copacabana and Ipanema. It may soon be famous as an energy centre, too. Recent oil discoveries off the city’s coast have some experts believing vast resources lie beneath a dome of salt and rock. This news lifted the country and, one could argue, even stimulated economic growth and development, thus leading to more jobs and more money to spend or invest. Along with Russia, India and China, Brazil is recognised as one of four key emerging markets that will drive future global growth and it is this potential that BP is working hard to tap into: specifically in lubricants and aviation fuel. São Paulo, the most populous city in Brazil, is home to BP’s lubricants business and Air BP offices, and serves as the global development centre for BP’s premiere venture into biofuels, using sugar cane rather than corn. Sampa, as it is commonly called by locals, is a cosmopolitan city with an expanding middle-class economy and evolving smallbusiness sector. Portuguese, the national language, is often the only one travellers encounter outside of their hotels. The southeast region, where Rio and São 44 Issue 1 2009 BP MAGAZINE New arrival: Air BP is the first new aviation fuelling company to arrive in Brazil in the past 50 years. Paulo are located, represents close to 80% of the population and 60% of Brazil’s buying power. About an hour’s travel by plane, the two metropolises cover a compact area of southeastern Brazil, one of the five largest countries in the world. From a marketing point of view, the two cities offer convenient exposure to roughly 20 million potential customers in a country where people love and depend on their cars, and take pride in maintaining them with the best products they can afford. That means changing the oil under the hood regularly using high-performance, branded and proven engine oil products. BP Lubricants’ Castrol brand, sold in Brazil since the 1950s, takes the needs of customers very seriously and designs oils with specifications targeting a suite of vehicles, from small flex-fuel cars to large cargo trucks. The Castrol brand also serves Brazil’s growing automotive manufacturing, metalurgy and machinery manufacturing industries. BP Lubricants’ Industrial Lubricants & Services (ILS) division also works closely with the mining industry – Brazil’s iron ore exports generate around $2 billion in annual revenue – and sugar mills. As of 2007, Brazil is the world’s largest producer of sugar cane. » NEW HOPE FOR PROSPERITY Favelas (fah - veh - lahs): shantytowns and slums of Rio de Janeiro and São Paulo; rich in history; the only affordable housing for lower-working-class people; violence is common. Famous and infamous at once, Rio’s favelas number around 1,000. The peculiar urban geography of the city has meant many are placed on hillsides that face the prosperous seaside neighbourhoods and tourist spots. They provide a striking illustration of the dramatic gap between rich and poor. Favelas are a culture within a culture, self-governing, caught in a cycle of poverty from which it is hard to break free. Living conditions have been a major issue in Brazil for at least a century, and many attempts to ‘cure’ the problem have left them in the same spiral at a growing rate. Documentaries, movies, and tours have placed a small spotlight on favelas, but as Brazil advances its global presence, attention is intensifying. Small strides are helping direct people towards the hope of prosperity. Cristina Brunet, community affairs coordinator for all of BP Brazil’s businesses, is getting the company involved with passion and funding. She is a Carioca (native of Rio de Janeiro) to the core and believes passionately in a future for people in the favelas. “Most residents are hard-working and ambitious, grasping for opportunities to improve themselves,” she explains. “Education and training give them the chance to see a better future.” Rio’s Favela da Maré is a community that supports education, art, and tutoring for university entrance exams through a homegrown organisation called CEASM, founded in 1997. We were permitted to visit the school where BP sponsors language courses in English, Spanish and French. Just as extraordinary is the recently opened museum of Maré history and local works of art. One of the CEASM founders explains why he built the museum: “The people like to express themselves through art to tell a story or reflect the place where they live. I wanted to give them a place to exhibit their art and possibly motivate others to take part.”
Hope abounds: in a bid to escape cramped conditions, extreme poverty and violence in the favelas (top), many residents, both young and old, take advantage of local training programmes and schooling. Science is supported in the Favela da Maré school, while photography is taught as a job skill in São Paulo. “Most residents are hardworking and ambitious, grasping for opportunities to improve themselves.” Cristina Brunet Brazil> Favelas BP MAGAZINE Issue 1 2009 45
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Page 3 and 4: 18 24 52 34 Ship to shore The Briti
Page 5 and 6: UK Trading up Alcohol, confectioner
Page 7 and 8: Photography> Bill Bachman BP Faces
Page 9 and 10: of the streamers. The three vessels
Page 11 and 12: SHIPSHAPE IN THE CASPIAN Amid the g
Page 13 and 14: In the mid-1990s, when told they we
Page 15 and 16: “From the very beginning, geograp
Page 17 and 18: Consequently, ACG beat its planned
Page 19 and 20: Photography> National Science Learn
Page 21 and 22: Both the government and the Wellcom
Page 23 and 24: Learning Centre’s wide range of c
Page 25 and 26: Report> Lisa Davison Illustration>
Page 27 and 28: “Our reputation, and, therefore,
Page 29 and 30: Floating gem: the British Ruby midw
Page 31 and 32: Facts and figures Watchful eye: chi
Page 33 and 34: BP Shipping> Gem class All hands: A
Page 35 and 36: Doing the rounds: chief officers Pe
Page 37 and 38: All the rite notes On a cold Novemb
Page 39 and 40: BRAZIL THE UNDISCOVERED COUNTRY Bus
Page 41 and 42: Open arms: Rio de Janeiro’s most
Page 43: Country report> Brazil Favourite sp
Page 47 and 48: order to prepare for the anticipate
Page 49 and 50: CLIMATE’S CRYSTAL BALL No matter
Page 51 and 52: “Thanks to the growth in computin
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Page 55 and 56: “One of the aims of CHINA NOW was
Page 57 and 58: Top tankers British Emperor 1916-19
Page 59 and 60: The launch of the BP Energy Lab bui
Page 61 and 62: Kathy Leech, BP’s director of bra
Page 63 and 64: FAR EAST FORTUNE BP’s connections
Page 65 and 66: Above: a BP customer, and his ducks
Page 67: The next edition of BP Magazine wil

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