Full colour version of the BP magazine

The launch of the BP Energy Lab builds on the company’s
highly successful carbon calculator to help individuals
discover ways to reduce their impact on the environment.
When BP launched its ‘carbon
calculator’ in 2005 as an online tool for
individuals to determine the impact of
their lifestyles on the environment, many
saw it as a somewhat surprising move.
What was a producer and retailer of fossil
fuels doing telling people about their
carbon footprint?
But the calculator was a resounding
success, receiving more than 1 million hits
in its first six months, and enjoying a 70%
completion rate. The website offered
people a means to reduce their impact on
the environment, while the company
looked at a range of alternative energies
and efficiencies to do the same in-house.
Since its launch, other corporates and
bodies, including governmental agencies
and environmental non-governmental
organisations, have introduced their own
versions, with varying degrees of success
and scientific basis.
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Report> Helen Campbell
BP MAGAZINE Issue 1 2009 59