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Country report> Brazil Castrol lubricants are produced and packaged at a plant on the outskirts of Rio. Demand for the products is high, and output is closely managed by Salim Abi Saab. “Because of this demand, the plant operates flat out. Unscheduled downtime is an unacceptable risk, as are poor safety habits,” Abi Saab explains. “We have a rigorous production schedule and an intricate arrangement for truck arrivals, loading and departures. Safety is managed with a firm hand for employees and shippers alike. It is a key feature in our ability to maintain the customers’ expectations of quality and delivery.” Back in São Paulo, Mauricio Garcia-Ramos and Carlos Cardozo, the heads of automotive and industrial lubricants, recently implemented a new marketing programme that makes efficient use of distributors to increase product sales throughout the sprawling and sparsely populated regions “Safety is managed with a firm hand for employees and shippers alike. It is a key feature in our ability to maintain the customers’ expectations of quality and delivery.” Salim Abi Saab 46 Issue 1 2009 BP MAGAZINE of Brazil. “After a few months, the positive impact of the programme is evident in the numbers,” says Garcia-Ramos and Cardozo. Air travel within Brazil and from around the world is on the rise. The country’s 67 airports are operated by the government entity Infraero, which is dedicated to meeting the demand and improving flight safety. Tourism is a major growth area, with investors opening more resorts and hotels on exquisite beaches and close to areas of hard-to-access natural beauty, which had previously required visitors to stay in small campsites. ‘Build it and they will come’ as the old saying goes, and so it is in Brazil. Air BP, imbued with a passion and process for safety and efficiency, is establishing itself as the aviation fuelling company recognised as having the safest operation in the country,” says Marcelo Soares, operations manager. The first new aviation fuelling company in Brazil in 50 years, Air BP has brought innovative ideas and proven safety measures for fuelling planes accurately. This is evident in the fact that Brazil’s government is currently assessing Air BP’s safety procedures and is planning on making its ‘no decal no fuel’ policy a law in the country. “Brazil’s jet fuels market has grown 8.1% and 7.7%, respectively in 2007 and 2008. After completing construction of the Rio de Janeiro International Airport terminal and the pipeline to access local fuel supply in May 2008, Air BP Brazil has established a solid foundation for business growth”, says Ricardo Paganini, Air BP Brazil country manager. The safety philosophy and procedures align with the objectives of Infraero: to put in place a safe, efficient fuelling process in Safe hands: Castrol has had a presence in Brazil since the 1950s and prides itself on its safety record. Above, the view over Rio de Janeiro is a spectacular sight.
order to prepare for the anticipated increase in air traffic. Tourism is a big part of the growth, but business travel is on the rise as well. Visiting the Brazilian Consulate in Houston, I discover that applications for business visas to Brazil have grown at a remarkable rate over the past 18 months. Whether tourism or business is attracting people to Brazil, the hidden potential is building momentum. Paulo Pinho, head of BP’s biofuels venture in the country, sees the opportunity in Brazil as far-reaching. “Given today’s petroleum price volatility and the global interest in reducing dependency on hydrocarbon fuel, our joint venture, Tropical Bioenergia, gives BP a position in the growing sugar cane ethanol industry in Brazil,” says Pinho. And Brazil is the place for this business, producing around 22 billion litres of sugar cane ethanol per year, according to its industry organisation UNICA, and continues to show big growth. With two harvests per year, sugar cane is plentiful in Brazil, and studies show that there is enough arable land available to support production of biofuels without having an impact on land for food crops, or sensitive areas such as rainforests. Brazil is far ahead of most countries in providing fossil and biofuels to consumers; 90% of the vehicles are flex-fuel, so the driver can switch fuels whenever the prices change. “Increasing capacity for making sugar cane ethanol, as we plan to do at Tropical, creates more opportunity for exporting to consumers who want the choice.” Discovering Brazil is a trip more and more people and businesses are taking, and the prize is a gold mine of fortune and prosperity from every direction. The undiscovered country is about to burst onto the world’s radar. ■ “Given today’s petroleum price volatility and the global interest in reducing dependency on hydrocarbon fuel, our joint venture, Tropical Bioenergia, gives BP a position in the growing sugar cane ethanol industry in Brazil.” Paulo Pinho Field to fuel: farming sugar cane is paying off in a big way as the world takes a close look at Brazil’s sugar cane ethanol industry. BP MAGAZINE Issue 1 2009 47
Page 1 and 2: + 18 CLASS ACT Bringing science to
Page 3 and 4: 18 24 52 34 Ship to shore The Briti
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Page 9 and 10: of the streamers. The three vessels
Page 11 and 12: SHIPSHAPE IN THE CASPIAN Amid the g
Page 13 and 14: In the mid-1990s, when told they we
Page 15 and 16: “From the very beginning, geograp
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Page 19 and 20: Photography> National Science Learn
Page 21 and 22: Both the government and the Wellcom
Page 23 and 24: Learning Centre’s wide range of c
Page 25 and 26: Report> Lisa Davison Illustration>
Page 27 and 28: “Our reputation, and, therefore,
Page 29 and 30: Floating gem: the British Ruby midw
Page 31 and 32: Facts and figures Watchful eye: chi
Page 33 and 34: BP Shipping> Gem class All hands: A
Page 35 and 36: Doing the rounds: chief officers Pe
Page 37 and 38: All the rite notes On a cold Novemb
Page 39 and 40: BRAZIL THE UNDISCOVERED COUNTRY Bus
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Page 43 and 44: Country report> Brazil Favourite sp
Page 45: Hope abounds: in a bid to escape cr
Page 49 and 50: CLIMATE’S CRYSTAL BALL No matter
Page 51 and 52: “Thanks to the growth in computin
Page 53 and 54: BP MAGAZINE Issue 1 2009 53
Page 55 and 56: “One of the aims of CHINA NOW was
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Page 65 and 66: Above: a BP customer, and his ducks
Page 67: The next edition of BP Magazine wil

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