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Environmental impact> BP Energy Lab As the paradox between energy security, the cost of energy and the environment becomes more acute, BP is introducing an updated version of the calculator. The new BP Energy Lab is an innovative online portal, that offers individuals a convenient place to access a number of BP’s existing online efficiency and environmental impact measurement tools, along with some new ones. The site’s new Energy Calculator updates many of the features of the original version. Taking just minutes to complete, the tool asks users for information, including their country, size of their house and number of occupants, the number of short- and long-haul flights taken, and car and train miles travelled in a year. It then calculates the user’s energy consumption in kilowatt-hours and the carbon footprint in tonnes, weighed against the country average. Visitors can also access a well-stocked Energy Facts “There is considerable awareness of the need for energy efficiency, coupled with growing concern for energy prices. We have been able to add capabilities to the calculator that weren’t available in 2005, such as individuals’ energy usage and ways to improve energy efficiency.” Kathy Leech 60 Issue 1 2009 BP MAGAZINE database, take an enlightening energy quiz, or find energy efficiency tips. BP Energy Lab also encompasses an updated ‘targetneutral’ section, which builds on the success of a programme BP first launched in the UK in 2006. targetneutral asks drivers to reduce, replace and neutralise their vehicle’s environmental impact by helping to fund emissions reduction projects. The initiative has neutralised more than 80,000 tonnes of carbon dioxide emissions to date, through projects ranging from wind energy in India to composting in Australia. Green Streets Two of the lab’s most exciting new activities are the SimCity ‘Green Streets Challenge’, where users design a town and build its economy using alternative energies, and the ‘Green Driving Test’. The latter challenged several British journalists to drive as many miles as possible, using the same car and route, on exactly one litre of BP Ultimate unleaded fuel. Results show that it is often the driver, not the car, that has the greater effect on the fuel consumption and outputs of a journey. Meanwhile, an ‘Energy Hero’ game allows players to take Jackson the cartoon dog, or one of his friends, for a walk to spot ways they can save energy at home. They can click to switch off lights, the television and the tumble drier, or put ‘rubbish’ into the recycling bin, the hope being that they will transfer this into real life. While the whole site has a clean, engaging look and feel, employing a friendly animated professor to help users navigate through the various tools, its developers have taken advantage of the latest technical capability to bring it right up to date. “There is considerable awareness of the need for energy efficiency, coupled with growing concern about energy prices,” says
Kathy Leech, BP’s director of brand communications. “We have been able to add capabilities to the calculator that weren’t available in 2005, such as individuals’ energy usage and ways to improve energy efficiency. “The Energy Lab Calculator is built on the same questions as the first version, but is more interactive, with fun animation and graphics, which we can do because of increased online infrastructure.” One common complaint against efforts to explore issues such as climate change and carbon usage is complexity, and a fear of being blinded by science. As Mukta Tandon, BP’s brand communications manager, points out, BP Energy Lab combines all the tools that the company has developed and brings them under one roof, so individuals can click on the tool that’s best for them. “The site aims to address the different societal needs associated with energy that are in evidence globally,” says Tandon. “In the US, for example, the great concern is energy security, while the predominant issues in the UK are cost and environmental impact.” Environmental policies The BP Energy Lab also hosts information about BP’s environmental policies and performance, including the BP Sustainability Report, which details what the company is doing all over the world to minimise its own environmental impact. “Talking about energy is not just about whether we are switching lights on and off,” says Tandon. “It is also about the fuel in our cars, the amount of flying we do, every aspect of life, and the direct relationship between our lifestyles and our carbon footprint. Anybody can access BP Energy Lab, but it is particularly aimed at people who are already passionate about these issues, and who can see the difference they could make if they did this and could effect change in others.” Even if the site calculates your footprint as below average, there’s no excuse for not trying to reduce it even further. What are you waiting for? ■ ● For more information, visit www.bp.com/energylab “The site aims to address the different societal needs associated with energy that are in evidence globally. In the US, for example, the great concern is energy security, while the predominant issues in the UK are cost and environmental impact.” Mukta Tandon BP MAGAZINE Issue 1 2009 61
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+ 18 CLASS ACT Bringing science to
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18 24 52 34 Ship to shore The Briti
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UK Trading up Alcohol, confectioner
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Photography> Bill Bachman BP Faces
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Page 29 and 30: Floating gem: the British Ruby midw
Page 31 and 32: Facts and figures Watchful eye: chi
Page 33 and 34: BP Shipping> Gem class All hands: A
Page 35 and 36: Doing the rounds: chief officers Pe
Page 37 and 38: All the rite notes On a cold Novemb
Page 39 and 40: BRAZIL THE UNDISCOVERED COUNTRY Bus
Page 41 and 42: Open arms: Rio de Janeiro’s most
Page 43 and 44: Country report> Brazil Favourite sp
Page 45 and 46: Hope abounds: in a bid to escape cr
Page 47 and 48: order to prepare for the anticipate
Page 49 and 50: CLIMATE’S CRYSTAL BALL No matter
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Page 59: The launch of the BP Energy Lab bui
Page 63 and 64: FAR EAST FORTUNE BP’s connections
Page 65 and 66: Above: a BP customer, and his ducks
Page 67: The next edition of BP Magazine wil
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