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NDHI<br />

NAT IONAL DIALOGUE FOR<br />

Healthcare Innovation<br />

Healthcare Innovation That<br />

Supports Clinical Process<br />

Improvement<br />

Organization Overview<br />

C. R. Bard, Inc. (BARD) is a multinational developer,<br />

manufacturer and marketer of innovative medical<br />

devices focused primarily in the areas of Vascular,<br />

Urology, Oncology and Surgical Specialties. BARD is<br />

dedicated to pursuing technological innovations that<br />

offer superior clinical benefits while helping to reduce<br />

overall healthcare costs.<br />

BARD holds itself to the highest ethical standards to<br />

assign measurable, robust, clinical and economic<br />

value to healthcare and to deliver safe and effective<br />

products and programs.<br />

Background<br />

As ‘Value’ has become paramount to healthcare providers<br />

in this era of accountable care delivery, healthcare<br />

providers are faced with increasing operational costs<br />

while patients are presenting with more risk factors.<br />

The balance of cost and outcomes involves addressing<br />

key challenges in controlling procedural complications<br />

such as infection, radiation exposure, and variation in<br />

treatment protocols, often in addition to sub-optimal<br />

product use or selection. There needs to be a focus<br />

on using the right product for the right patient at the<br />

right cost.<br />

Product Details<br />

Even though hospitals educate on proper techniques,<br />

clinical management practices often vary, potentially<br />

resulting in less than optimal outcomes. Product selection<br />

standardization, a key component of procedural<br />

standardization, can help clinicians as they seek to<br />

achieve optimal product performance, use and outcomes.<br />

BARD is helping reinforce the importance of procedural<br />

standardization in many ways. One example<br />

is through the introduction of the BARD SURESTEP<br />

Foley Catheter Tray. This is an integrated system<br />

of product labeling that guides the clinician through<br />

product selection and use, which encompasses foley<br />

catheter insertion as well as the care and maintenance<br />

of these devices.<br />

BARD has also developed products that offer unique<br />

clinical advantages coupled with process improvement<br />

programs. Take, for example, the GEOALIGN ®<br />

Marking system, which can be used as an alignment<br />

tool during repeat catheterization procedures. The<br />

GEOALIGN ® Marking system is designed to accurately<br />

align the device at the target lesions, thus helping with<br />

procedural efficiency to reduce fluoroscopy time and<br />

any associated radiation exposure to both patients<br />

and clinicians.<br />

An Initiative of the<br />

51 |<br />

Healthcare Innovation That Supports Clinical Process Improvement

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