VIable

NDHI
NAT IONAL DIALOGUE FOR
Healthcare Innovation
MerckEngage
Organization Overview
• Merck & Co., Inc. is a premier, research-intensive
biopharmaceutical company operating in more than
140 countries
• Merck’s mission is to discover, develop, and provide
innovative products and services that save and
improve lives around the world
Background
Patients’ lack of adherence to care plans and treatment
regimens is a largely unsolved issue in healthcare
and a major source of poor outcomes and high costs.
Patient engagement is critical to increasing adherence,
improving outcomes, and reducing the cost burden of
poorly-managed care. The MerckEngage Program was
built to address unmet needs in medication adherence,
based on market research with patients, healthcare
providers (HCPs), and caregivers.
Program Details
MerckEngage is a multi-channel behavior change
platform for patients that is designed to help improve
patient engagement, adherence and health outcomes
by providing easy access to information, tools, and
resources for healthier living.
The platform, which was originally launched in 2010
and relaunched in 2015, has the following features:
• Assists patients in making small positive changes
to their health over time by using behavioral
science principles
• Provides disease information so that patients better
understand their conditions
• Enables HCPs to engage their patients in health
management between office visits
• Supports unbranded therapeutic content, as well as
non-therapeutic content in areas such as Caregiving,
Health Insurance, Recipes, Fitness, and Preparing
for Health Care Visits
• Is available in English and Spanish
Value Delivered
• Over 11MM visits to the website to date (since
February 2010)
• More than 60,000 consumers registered with the
program (registration is not required)
• Over 130,000 followers on the associated Facebook
page and over 19,000 followers on the associated
Twitter channel
• Positive user feedback scores about user interface,
as well as comprehensive information and tools
Path Forward
• MerckEngage is continuously updated to ensure
usability and fresh content, based on biweekly
consumer usability testing
• A customizable MerckEngage app will be launching
in Q4 2016
• Merck will continue to analyze data from Merck-
Engage to determine the effect of the program on
medication adherence rates and clinical outcomes
• Offers resources to help caregivers manage their
own health and the health of others in their care
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