CosBeauty Magazine #75

Feature
Dr Sarah Kotai from the Man Cave Sydney
Increasingly, the modern man thinks about, reads
about and talks about fitness, health, grooming,
cosmetic surgery and aesthetic treatments in a way
that would have been unheard of a decade ago,
says celebrity makeup artist and commentator
Michael Brown.
Once traditionally viewed
as the realm of gay men,
interest in appearanceenhancing
treatments is
growing among men from
across the spectrum of
occupations, social and
cultural backgrounds.
“Fuelled by social media,
male interest in matters
related to grooming and
physical improvement has
gained rapid momentum
over the past two years,”
says Brown. “Straight or
gay, more guys under 40 are
enquiring and talking about
the range of treatments and
services available to help
them look their best.”
“Guys want solid evidence
that a treatment has worked
well and the best way to get
that is through talking to
other men. It’s incredible
how many men approach
me with questions about
grooming, skin treatments
or surgical treatment such as
permanent hair restoration,”
he says.
As a medical professional
who has specialised in her
field for more than 25 years,
leading hair restoration
surgeon Dr Jennifer
Martinick has witnessed a
phenomenal shift in terms
of male acceptance and
willingness to openly discuss
cosmetic procedures.
Dr Martinick says
although men over 50 still
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