CosBeauty Magazine #75

easts
what’s
trending
in
2017?
With cosmetic surgery constantly evolving,
so too are the trends and ideals. We take a
look at what’s on the cards for breasts in 2017.
Words by Erin Docherty
While the days of rock-hard Playboy Bunny boobs are falling out of
fashion, our current obsession with social media and the explosion
of selfies has created a new trend in itself. Not only has it called
attention to personal appearance on a whole new level but it’s also created a
shift in what is perceived as ‘normal’ (just take a look at Instagram).
Although doctors are seeing a spike in non-invasive procedures, breast
augmentations are still among the most common surgical operations, with a
whopping 279,143 procedures performed last year alone in the US, according to
the American Society of Plastic Surgery.
It appears that young women in their 20s and 30s look at cosmetic surgery
a bit differently than the Baby Boomers. In the recent past, breast surgery was
often performed later in life, with the goal to repair the visible signs of ageing
and the effects of pregnancy and breastfeeding. Today it’s a very different story.
Millennials aren’t shy to undergo the knife and present what they believe is the
best image of themselves possible.
“There are two distinct age groups with different objectives,” says Dr John
Flynn from QLD. “Younger women are wanting bigger, higher breasts, while
women in their late 30s and beyond are looking to simply replace what they
have lost.”
Compared to older generations, people under the age of 35 aren’t as
weirded out by the thought of using medicine to change their bodies. That
said, they don’t necessarily want those changes to be overly noticeable à la
Pamela Anderson.
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