CosBeauty Magazine #75

B eauty
Go big,
go glam!
The long-lasting hair extension technique that
doesn’t require any heat or glue.
Words by aimÉe rodrigues
iam putting it out there. Hair
extensions are the greatest
accessory you will ever wear.
They allow you to have long,
thick, lust-worthy hair 24/7, are
virtually undetectable, can be
worn up or down and can last
months on end, even up to a
year. But, like most things in
life, it’s worthwhile to invest in
the best.
For seamless results and the best quality
human hair on the market, Joseph Mourad,
from his namesake salon in Double Bay
Sydney, has long been the go-to guy. In
addition to being the consummate hair
professional, he’s widely sought after for
the particular method he employs for
applying hair extensions: the ultrasonic
cold fusion technique.
The beauty of this “cold fusion” method
is that it uses no heat. Ultrasound vibrations
soften the extension bonds so that they can
either be moulded into a rounded bond for
volume or wrapped around the hair to form a
flat, seamless bond.
The ultrasonic cold fusion technique allows
for multi-strand bonding. By bonding clinical
keratin with keratin found in the hair shaft,
the extensions are attached to the natural
hair very close to each other so there are no
telltale signs.
Unlike other systems, where glue guns and
wax melting pots are used, the ultrasonic
fusion technique allows for very clean and
precise application. The result is undetectable
attachments that are easily brushable, durable
and, most importantly, non-damaging to your
natural hair.
“Simply put, this is the world’s finest system
for the application of human hair strands,”
says Mourad.
Mourad has developed quite the reputation
for being one of the best in hair extension
application. Indeed, his hair extension
methods are highly coveted the world over –
with celebrity clientele including entertainer
Mel B and Grammy award-winning recording
artist Mya.
When applying the extensions, emphasis
is placed on properly blending colour and
thickness with the natural hair. Attached strand
by strand, the extensions can be attached to
long, short, straight or wavy hair as long as
the natural length is more than 2cm.
Extensions can last anywhere between
six and 12 months. Once attached, the
extensions can be treated as normal. “Care
for your extensions the way you would your
natural hair,” Mourad advises. “It’s important
to be particularly careful when combing
and blow-drying your hair. However, hair
extensions can be cut and coloured just like
your natural hair.”
“Hair extensions are about giving people
beautiful and strong hair,” says Mourad.
“Extensions provide volume, length and
manageability – and make getting ready for a
night out or special occasion so much easier.
It’s also surprisingly affordable.” CBM