CosBeauty Magazine #75
Your Lifestyle, Health & Beauty Bible
Your Lifestyle, Health & Beauty Bible
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Selfie<br />
queens<br />
& fuller lips<br />
There may be a new driving factor<br />
behind plumper pouts.<br />
It’s no secret that the fuller lip trend<br />
has gone into overdrive. Plump pouts<br />
populate Instagram and have become<br />
the go-to look thanks to celebs such<br />
as Kim K and Kylie Jenner.<br />
According to the interwebs, lip<br />
augmentation takes place every<br />
19 minutes in the US, proving that<br />
its popularity is through the roof.<br />
According to the American Society<br />
of Plastic Surgeons, there was a 48<br />
percent increase of lip augmentation<br />
in its most recent statistics.<br />
Recent scientific analysis of fashion<br />
models paints a new explanation for<br />
the booming trend.<br />
The research, led by Dr Prem<br />
Tripathi, from the University of<br />
California, analysed the lips of<br />
models on the pages of Vogue from<br />
1960 to 2011.<br />
Surprisingly, they found there is<br />
no significant increase of lip size<br />
throughout this 50-year period.<br />
The Vogue models who were<br />
studied commonly demonstrated<br />
resting mouths, not pouting, and<br />
minimal make up was used to<br />
enhance the lips.<br />
“If the frequently cited trend<br />
towards fuller lips truly exists,<br />
why is this not quantitatively seen<br />
in Vogue?” they wrote. Indeed,<br />
“a cursory glance through [the<br />
magazine] leaves the reader with<br />
a variety of shiny, lip-centre<br />
images of fashion models,” the<br />
researchers wrote.<br />
This suggests that fashion,<br />
which has been an authoritative<br />
beauty source in the past, is not<br />
the driving force behind the craze<br />
for fuller lips.<br />
So what drives such an<br />
increasing number of women to<br />
get lip surgery? The surprising<br />
answer is the trend of the decade:<br />
selfies. Say, what? These staple<br />
photos, which have become a<br />
norm (especially if you just got a<br />
cute new haircut), can be traced<br />
back to celebs.<br />
Scientists are now identifying<br />
selfie queens such as Kim and<br />
Kylie to be the driving force<br />
behind the rise of lip surgeries.<br />
The researchers reveal that<br />
rather than drawing inspiration<br />
from the fashion industry,<br />
“celebrity images in mass media<br />
highlighting the overfilled lip may<br />
now serve as the very platform<br />
from which patients cultivate<br />
their cosmetic ambitions.”<br />
Talk about influencers… cbm<br />
14 www.cosbeauty.com.au
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